OTB Group, the international fashion group that owns global brands Diesel, Maison Margiela, Marni, Jil Sander, Viktor & Rolf, Amiri, and controls the companies Staff International and Brave Kid, has created a new business unit BVX, whose name stands for “Brave Virtual Xperience.” The new unit will be entirely dedicated to the development of products, projects and experiences designed for the virtual world, also known as “metaverse.”
This new branch will support all the brands in the group and the players and platforms in the gaming and metaverse industry, which are looking to develop products and experiences for what is considered now the next frontier of consumer engagement. The goal is to connect younger consumers to fashion and lifestyle brands and to create projects capable of accelerating the growth of OTB, generating new business opportunities in the metaverse.
Leading the new company will be Stefano Rosso, a member of the OTB board of directors and of the Board of Aura Blockchain Consortium, and founder of D-Cave, a lifestyle platform of digital culture. As CEO of BVX, Stefano Rosso will focus the work of the new entity on the development of new methods of direct interaction with the end customer, with the aim to strengthen the engagement and extend the offering of digital products, focusing on NFTs and gaming.
Renzo Rosso, Chairman of OTB Group, commented: “I have always believed that technology was the next frontier for the fashion industry. Through BVX we want to lead the transformation of the fashion and luxury industry and meet the demands of current and future consumers to deliver products and experiences in the metaverse. Stefano is the right person to lead this change, thanks to the skills he has acquired over the years in this sector and his ability to identify and implement the evolutions of this industry.”
“I’m delighted to accept this challenging new role. BVX has the ambition to drive the digital transformation at OTB Group and its brands toward the future of our society, which will merge the life in the real and virtual world. Unlocking the potential of our brands in the gaming world and metaverse is definitely the most exciting experience to work on,” said Stefano Rosso.