The international mannequin designer and producer Hans Boodt Mannequins participated in the last edition of Euroshop 2023 in Duesseldorf and presented a brand new sustainable collection made by using repurposed materials in bold ways, while offering a selection of digital solutions meant to interact with their users.

“We couldn't wait to bring the customers into the story we presented at Euroshop this year. Sustainability, ethic aesthetics and innovation have always been core to our business. Let’s take the extraordinary world of fashion a stylish but sustainable step further,” explained Marco Ouwerkerk, CEO and owner, Hans Boodt Mannequins.

The specialized company’s booth of this edition presented a set-up representing an “under construction” warehouse with a surprising sense of space created by separation, a series of displays creating a contrast between harsh scaffolding and soft materials in “digital lavender”, a color the company describes as “unconventional, outward thinking and ever so delicate”.

The digitalization aspect was more clearly visible when looking closer as interacting with visitors is much part of the experience offered by Hans Boodt Mannequins that are enhanced with smart technology for sharing information, contact and ideas. The selection on show presented three main contemporary collections shown at the booth: Untitled, Printing on Demand and the newly launched Nobs.

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