DHL, a global logistic partner of the fashion and retail industry, and Mykke Hofmann, an environmentally and socially sustainable fashion label from Munich, are launching Forever Pieces, a fashion capsule meant to be worn beyond seasons. The project was started at the end of 2021 with the aim to support talented young designers and promote sustainability in fashion.
The Forever Pieces collection was created from a design competition announced in fall 2021 on social media by DHL and Mykke Hofmann. A total of 848 fashion enthusiasts from 80 countries participated and submitted and 2,375 designs. Out of the submissions, they selected six designs to create the collection which includes a trench coat, a blouse, a pair of trousers, a dress, and a top and bottom co-ords.
“Forever Pieces represents everything we associate with our vision of positive fashion,” explained Arjan Sissing, global head of Brand Marketing, DHL. “This competition stands for sustainability and thus unites themes such as sustainable production, circularity and fair production conditions with long-lasting fashion.”
The main prize awarded to competition winners was €1,000 in prize money, and the opportunity to bring to life their creation as a Forever Piece. “It is important to design fashion in an environmentally friendly way, and this competition offered me a way to do that,” said Marta Soloducha, a fashion student from Warsaw who designed the winning trench coat.
The garment was chosen for the Forever Pieces capsule for its versatility as it can be worn as a coat, but separately also as a blazer or skirt when detached.
Other designs of the collection include a co-ord set by Micaela Clubourg, an up-and-coming designer from Argentina, now living in Spain. The trousers she designed feature a non-waste design, with no fabric wasted in production, while the top represents an essential evergreen design.
The Forever Pieces are designed to be timeless pieces that go beyond trends and accompany their wearers for a long time. When customers purchase the product, they also receive a warranty certificate in the form of a climate neutral NFT to extend the wearability of the clothing through certain repairs. The NFT is stored in a digital wallet on the blockchain, which means the warranty certificate cannot get lost or be inadvertently canceled.
All proceeds from the sale of the collection will go to SOS Children’s Villages, a worldwide non-profit organization supporting children without parental care and families at risk, within a DHL’s partnership with the association that started in 2010.
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