The great flood that hit Italy’s Emilia-Romagna region hard for billions of Euros–in particular the provinces of Ravenna and Forlì-Cesena–and part of the Marche region, provoked reactions of great solidarity in the fashion industry.
The LVMH Group, a world leader in the luxury sector with its Italian fashion houses Bulgari, Fendi, Loro Piana, Pucci, Acqua di Parma, Thelios and Cova has decided to intervene with an important donation of estimated one million euros, to provide significant help to the population involved.
"Italy is LVMH's second home after France," the company stressed. "We are proud of the thousands of people who work with us in Italy and grateful to the country. We want to give a concrete sign of solidarity.”
The Kering group made "a significant donation", according to a note, for one of the worst natural disasters in Italy, which is causing huge losses and thousands of evacuations, as well as billions of euros in damage.
The operation was carried out by the holding company and its subsidiary maisons (Gucci, Bottega Veneta, Saint Laurent, Balenciaga, Alexander McQueen, Brioni, Pomellato, Boucheron, Qeelin and Kering Eyewear) as an “immediate contribution to alleviate the conditions of the population.”
Present in Italy for over 20 years, with over 13,000 employees, the group said it was “close to all those who are currently affected by the dramatic flooding in their daily lives.”
The Piquadro Group, which heads the Piquadro, The Bridge and Lancel brands, also announced a €200,000 donation to its region.
Yesterday, Marco Palmieri, president and CEO of the company with headquarters in Silla di Gaggio Montano (in the province of Bologna), announced the allocation of the funds for the management of hydrogeological instability and environmental recovery.
"This is a difficult time for our land, and we could not stand by and watch," he said. "Everyone's contribution is important, and we wanted to give a strong signal and make our closeness and support felt to all the families and businesses affected by the disaster.
Among the fashion realities that mobilised to offer concrete help was also Alpha Tauri, based in Faenza, which launched a fundraising campaign on its website: 'We are close to all those affected, and we continue to monitor the situation to assess what we can do to help those in difficulty, while waiting for further developments,” the company said.
Gianvito Rossi's support is also arriving from San Mauro Pascoli (in the province of Forlì-Cesena): "My Romagna is suffering, and with it our collaborators and their loved ones," said the founder of the footwear company. “It is a duty to intervene immediately with a gesture of solidarity and concrete help, not only to support the families affected by the flood, but also to support the organisations and volunteers who are working tirelessly to provide them with assistance, and whom I thank,” he added.
In addition to a donation, Moncler has decided to lend a hand to the rescuers by leaving its employees free to carry out support activities during working hours, guaranteeing them regular pay.
In the past few hours, Ferrari, which is based in Maranello, near Modena, has also donated one million Euro to the civil protection.