Milan shines back with the return of Milan Fashion Week, a week-long series of events hosting prestigious international fashion brands, but also promoting upcoming and promising youg talents.
At the opening of the Fashion Week taking place from 21 to 27 February, Camera Nazionale della Moda Italiana inaugurated the event, at the Fashion Hub, a meeting place and cradle of innovative projects, open to the public and the city of Milan.
During the opening ceremony, they revealed the winners of The Best Shops Award, an initiative born from the collaboration of CNMI and Camera Buyer Italia: Cavia and Ascend Beyond.
Three other brands, Pinetime Clothing, Unreal Industries and Zsigmond, part of Budapest Select, a mentorship program dedicated to Hungarian talents, unveiled their collections in the presentation room.
Throughout the week, the Fashion Hub will host a series of initiatives and activities focused on promoting emerging brands and designers who in this special place will have the opportunity to meet key players in the fashion system. The activities and projects planned for the new edition of the Fashion Hub leverage CNMI’s inspiring values, including experimentation, innovation, craftsmanship, sustainability, inclusion and education.
Also hosted by Fashion Hub is Designers For The Planet, a project that will feature the collections of nine brands selected by a technical jury based on their attention to sustainability. The selected brands are Pair Daeza, Sake, Be Nina, Ilaria Bellow, Cavia, Spaccio, Ascend Beyond, Oh Carla, Endelea.
MFW Forward is another project that will host designers particularly focused on research, innovation and experimentation, able to combine these aspects with new trends and cultural changes. Among the brands featured in the project there are Froy, ACBC, Vision of Super, and Marcello Pipitone, who will present their collections at the Fashion Hub alternating throughout the duration of the Fashion Week.