Everyone wants an avatar today, even if for different reasons.
While the Metaverse Fashion Week is stealing the scene to real fashion shows and digital collections seem to become an alternative to physical collections helping to cut costs, produce less and wasting more, there are always companies getting specialized in creating avatars while studying body types and fits.
This is the opinion of Billy Berlusconi, founder and CEO of the Italian avatar company Igoodi (and son of Paolo Berlusconi and Silvio’s nephew). “In the future, brands will create always more virtual fashion collections. These ‘avacollection’ will be "true" virtual fashion collections designed and studied for virtual bodies and worn by avatar models who will present them on virtual catwalks of the metaverse,” the entrepreneur explained. “This is an innovative approach for this industry, and it could help reduce carbon emissions of 97% per each garment produced.”
To this aim, Igoodi can reproduce photo-realistic virtual twins of the human body according to a set of data of anthropometric measurements, a body shape analysis and personalized sizes.
For different more educational and industry-focused purposes, Alvanon, a world leader for standard sizes in the fashion industry, has partnered with Istituto Secoli, a Milanese fashion school, and opened a Fit Studio in Milan that allows designers, fashion brands and retailers to try clothes on full body mannequins, in a space within the institute, as well as using avatars for the same purpose.
Offering comprehensive training based on European Standard Forms, Alvanon has already launched other Fit Studios in the cities of Amsterdam, Hong Kong, London, New York and Shanghai, and has now chosen to partner with Istituto Secoli to open its Milan location.