Everyone wants an avatar today, even if for different reasons.





While the Metaverse Fashion Week is stealing the scene to real fashion shows and digital collections seem to become an alternative to physical collections helping to cut costs, produce less and wasting more, there are always companies getting specialized in creating avatars while studying body types and fits.

Igoodi app
Photo: Igoodi
Igoodi app
According to estimates, by 2030 the sustainable fashion market might reach US$15 billion sales and the market could be always more interested in finding new solution that can help avoid the production of waste and consumption when producing collections.




This is the opinion of Billy Berlusconi, founder and CEO of the Italian avatar company Igoodi (and son of Paolo Berlusconi and Silvio’s nephew). “In the future, brands will create always more virtual fashion collections. These ‘avacollection’ will be "true" virtual fashion collections designed and studied for virtual bodies and worn by avatar models who will present them on virtual catwalks of the metaverse,” the entrepreneur explained. “This is an innovative approach for this industry, and it could help reduce carbon emissions of 97% per each garment produced.”

Billy Berlusconi, CEO, Igoodi
Photo: Igoodi
Billy Berlusconi, CEO, Igoodi
In the future everyone will also be able to buy products via e-commerce by trying them with one’s own avatar, he continues, avoiding the problem to give back non-fitting pieces or wrong purchases.





To this aim, Igoodi can reproduce photo-realistic virtual twins of the human body according to a set of data of anthropometric measurements, a body shape analysis and personalized sizes.

Igoody body scanning system
Photo: Igoodi
Igoody body scanning system
Igoodi has already opened two showrooms to the public, one is In. Turin, inside the eco-friendly shopping mall Green Pea, the other one in Milano in via Gaetano Negri 4. Anyone who wants to get his own avatar can download a specific app and go to an Igoodi showroom where 180 cameras will take photos of one’s body simultaneously and through it, they can get their own Igoodi Smart Body avatar for €100.



For different more educational and industry-focused purposes, Alvanon, a world leader for standard sizes in the fashion industry, has partnered with Istituto Secoli, a Milanese fashion school, and opened a Fit Studio in Milan that allows designers, fashion brands and retailers to try clothes on full body mannequins, in a space within the institute, as well as using avatars for the same purpose. 





Offering comprehensive training based on European Standard Forms, Alvanon has already launched other Fit Studios in the cities of Amsterdam, Hong Kong, London, New York and Shanghai, and has now chosen to partner with Istituto Secoli to open its Milan location.

Avanon-Istituto Secoli Fit Studio
Photo: Istituto Secoli
Avanon-Istituto Secoli Fit Studio
Matteo Secoli, president of Istituto Secoli, commented: "We expect a lot from the collaboration with Alvanon. We chose their mannequins as they are very suitable for our modeling methodology, but we are particularly pleased with the 3D avatars, which are compatible with all of our educational software and allow our students to significantly speed up all design steps. This partnership has led us to open a Fit Studio right inside our institute in Milan, the first one in Italy, with the aim of supporting companies and professionals who need a space to make fittings and a tailored service. In addition, Istituto Secoli has decided to continue investing in the training of young people, using the proceeds from this activity for scholarships."



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