Fashion has discovered a new frontier meant to avoid waste, unsold products and use-and-throw approach. Moreover, customers can get the products they like best as unique customized pieces built upon their own requests.
The (fashion) world needs tailored projects
Lanieri tailor-made multi-channel experience
Lanieri is an Italian menswear brand part of Reda Group since November 2020. It offers its client the possibility to create a made-to-measure suit on-line thanks to the digital technology of a 3D configurator via a seamless omnichannel experience.
Thanks to this system, that can be tested through desktop, tablet and iphone, they can also produce suits, blazers, shirts, polo shirts and trousers. The items are 100% Made in Italy and each garment is created from a unique custom-fit pattern. Measurements can be taken through a few dedicated ateliers in Italy, Paris and Bruxelles, and items are made using only fabrics from the best Italian suppliers
For s/s 2022, also Max Mara has launched its Tailored Suit project collection. The new project offers pieces characterised by exquisite construction, carefully crafted proportions and research into new materials and colors for unique pieces that appeal to a wide range of women of different ages and lifestyles, and perfectly suited to different occasions and times of day.
Max Mara Sartoriale s/s 2022
The collection offers seven styles, single and double-breasted, all crafted with the same careful tailoring to carefully make each item made by using a canvas interior and painstaking ironing to ensure that every jacket molds naturally to the female figure. For each of this new selection of products it takes 345 minutes of meticulous work, twice as long as for a standard jacket.
Max Mara Sartoriale s/s 2022
More companies have launched their own project of made-to-order blazers, like, for instance, JTB Custom’s made-to-order collaboration with Rowing Blazer’s JTB Custom is an all-in-one personalization, software, and manufacturing powerhouse working with various brands. Rowing Blazer is an American clothing brand founded by Jack Carlson. It is dedicated to authenticity, quality, and craftsmanship; and simultaneously to irreverence, inclusivity, sustainability, empowerment, and fun. Together with JTB Customs, it aims to deliver custom dress shirts, blazers, and sweaters all fully customized and with a two-week turnaround. A men's patchwork tweed jacket costs €1,000.
Rowling Blazers made-to-order jacket
Also the Italian project Blazer Bar recently debuted during White Milano. This Italian company from Naples offers a made-to-order and made-to-measure service for producing women blazers. Their service works through shop-in-the-shops or via web and guarantees the delivery of single edition jackets in six weeks at prices that start from €600 upwards.
Activewear opts for made-to-measure
The Indian activewear brand So What produces most of its collection according to a made-to-order policy, while it has launched a line made in compliance with environmental and social sustainability standards. Garments from size XS to 6XL are all made to measure and on demand.
The brand has chosen to operate according to an ethical code that aims to eliminate waste and avoid overproduction. With this in mind, all fabric scraps are recycled and reused, thus ensuring zero waste.
So What also offers garments made from used plastic bottles and the use of water-based dyes, vegan, biodegradable, non-toxic and Oeko-Tex certified, to create exclusive and trendy prints and colors.
The latest collection features ultra comfortable and shaping leggings styles suitable for all silhouettes, and high support sports bra styles in vibrant prints and contemporary shades.
The brand's headquarters are in Dehli and its design team is based in Florence, Milan, Delhi, Dubai and Barcelona. So What operates on a pre-order business model: each garment is produced only when a buyer places an order.
Building one’s own shoe
Fuji Uni is a Japanese company specialized in the creation of next-generation footwear according to an idea of Mr. Saito and thanks to a team of technicians coming from the most modern sectors, from computer engineering to ergonomic design, and from resources chosen by manufacturing giants. The project's mission is to revolutionize the future of custom-made footwear.
The starting idea is that every foot is unique. Through UNI robotics, instant digital imaging technology, and a 3D foot scanning process, Fuji UNI provides a custom-made solution far removed from the traditional manufacturing approach.
The Japanese brand collaborates with podiatric physicians, who recommend structural footwear designed to overcome the discomforts of mass market shoes. In addition, the designers are able to create modern designs that meet today's trends.
The first Fuji Uni collection, presented simultaneously in Milan, Tokyo and New York in early March 2022 within three temporary stores, offers high-end, exclusive and comfortable sneakers, shoes and boots for men and women designed by the Italian specialized footwear design studio Black Cube owned by expert shoe designer Andrè Maritan.
Customers, after scanning their foot, can select their favorite model, choose its color and add their own unique touch. The digitized measurement is uploaded instantly and goes directly to the manufacture, which sculpts a unique shoe last and begins producing the custom shoe, which will be ready in two-four weeks.
The shoes are designed in 3D Goldilox-01, a technology that allows all material to be used without any waste, and manufactured in Japan and Italy. Retail prices range from US$300 to US$800.
The brand will start selling its shoes via own stores in China, Japan and on-line.
That’s how Milan Fashion Week returned as physical event Read more →
Milano Fashion Week explores new responsible paths Read more →