During the Milan Fashion Week scheduled from September 20 to 26, 2022, Camera Moda Fashion Trust, a project started by Camera Moda to support young fashion talents, together with Alessandra Rovati Vitali, founder and art director of the Tearose floral boutiques in Milan and Monza, have committed themselves to support sustainability and a new generation of designers with the "Be Sustainable Wear Preloved" project. 
With this initiative, everyone will be able e to purchase accessories and vintage evening gowns donated by the Ambassadors of the CNMI Fashion Trust, whose proceeds will be donated to support the organization's future projects. 
The Italian Fashion Chamber Fashion Trust's mission is to promote emerging designers by guaranteeing them economic and entrepreneurial support to facilitate their path in Made In Italy and accelerate their growth internationally and digitally, as well as support them in distribution and protection of intellectual property. 
The CNMI Fashion Trust also considers itself the first philanthropic fashion community made up of donors, mentors and ambassadors whose support has helped bring to life the "Be Sustainable Wear Preloved" project, in which a selection of vintage accessories and evening gowns, donated to raise awareness of more conscious buying, displayed in the highly inspiring setting of the Tearose store that supports the initiative, an artful hub hosting arrangements of flowers, clothing, accessories, fragrances and furniture. 
Camera Moda Fashion Trust has already issued CNMI Fashion Trust Grant 2021 and 2022 and, for instance, it has enabled brands like Act No. 1 to make their way, through the support received, into the national and international fashion scene. The brand was selected by Pierpaolo Piccioli, creative director of Maison Valentino, in a project together with Camera Nazionale della Moda Italiana. Within Milan Fashion Week Women's Collection s/s 2023 Maison Valentino will host the Act No. 1 show on its social IG channel @maisonvalentino. 
The "Be Sustainable Wear Preloved" initiative will be hosted from Tuesday, September 20 to Monday, September 26, at Tearose flower boutique in Via Croce Rossa 2, from Monday to Saturday, 10AM-7PM and on Sunday, 11AM-7PM.
Photo: Camera Moda
"Be Sustainable Wear Preloved" project
Photo: Camera Moda
"Be Sustainable Wear Preloved" project
Photo: Camera Moda
"Be Sustainable Wear Preloved" project
Photo: Camera Moda
"Be Sustainable Wear Preloved" project
Photo: Camera Moda
"Be Sustainable Wear Preloved" project
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