Fashion and life at the beach have always been great friends, but in recent times the liaison has grown even more and has evolved, giving life to new prestigious collaborations.

Private beaches, cocktail bars and restaurants are some of the special pluses that can be offered within the frame of amazing beach locations, crystal-clear seas, breathtaking views, and, not less important, the opportunity to communicate a brand’s own lifestyle statement.

A year ago Missoni had opened its Missoni Resort Club at LeCarillon, in Paraggi, a prestigious location on the Ligurian Coast near Portofino, but many more brands have decided to surf the wave of living life (and fashion) on the beach. The SPIN OFF has selected a few interesting ones.

Villebrequin La Plage, the place to be(each)
Villebrequin, for example, has recently opened its Villebrequin La Plage beach resort, taking the helm of one of Cannes' best-loved bathing establishments: L'Ondine. In the heart of the iconic promenade of “La Croisette”, the beachwear and sportswear brand has entirely re-imagined this space by playing with the codes that characterise Vilebrequin's image.

Created by interior designer Vincent Darré, the location hosts custom-made furniture and décor elements such as wood panels aged by the salt spray inspired by a nautical allure, along with hand-painted tiles and ceramics decored with sea creatures and lush vegetation. 

In the sunbathing area, anyone can sip an Ondine Fizz or a Beach Bubble drink to accompany a menu inspired by local specialities and tasty dishes. In the VIP bar area outside, fish and octopus play the role of sofas and stools, while starfish will not be the only stars of the show!

Guests can hire Vilebrequin jacquard beach towels available in five different colors and, for the ultimate in relaxation, they can lie on starfish-shaped cushions decorated with the brand's most iconic prints. In addition, tote bags and hats can be borrowed on request. How Paul&Shark explores life and nature from the beach
Facing the crystal clear waters of the Gulf of Tigullio near Sestri Levante is Tigu Beach, an elegant beach club which will be dressed by Paul&Shark for the 2023 season.

This project stems from Paul&Shark's desire to convey the idea that Italy needs to be safeguarded and taken care of, and that our planet needs to be protected. There is a need to talk about summer and lightheartedness, yet in a conscious and constructive way.

Paul&Shark deliberately choose this part of Liguria to add its name to a Beach Club, located near an area where there is rich high level of biodiversity: the evocative underwater meadows of posidonia, the coral reef and the cetacean sanctuary are just some of the jewels in this Mediterranean area that the brand's program of activities invites tourists and water sport aficionados to discover throughout the season. 

The beach club, which has been completely renovated, will welcome its guests in a 1940s French apartment-style atmosphere made up of orange boiserie, which is typical of the time, alongside wallpapers featuring colonial-inspired prints. 

Furniture includes seats and tables that evoke the bistros of the Parisian streets, while the green tea shades of the flooring and forest green of the furniture details recall historic pâtisseries. 

Outdoor activities accompany visitors and tourists. Accompanied by the marine biology researchers, guests at the beach club will therefore be able to get up close to kayak exploration projects in the Gulf of Tigullio to monitor the ecology of the coast, and collect and catalog micro and macro plastics.

They will also be able to venture into coasteering, sea trekking on cliffs, to explore closely the coastal area that depends on the tides. In addition, they will be able to make use of electric boats to move between the coastal creeks.