The on-line platform eBay has been encouraging people to give secondhand items a second life since 1995. After a successful experience in the UK started in April 2022, eBay's Imperfects new service also arrives in Italy and encourages environmentally conscious fashion shopping in the range. Thanks to it, fashion enthusiasts and lovers can buy clothing, bags, shoes and accessories considered as new, but with some flaws, from over 100 brands with discounts of up to 60%.
eBay's Imperfects are fashion items that do not meet the strict quality standards of manufacturer brands and sellers, as they have some imperfections, such as small scratches or signs of wear, missing buttons or loose threads-and therefore cannot be offered for sale as new.
As, according to Oxfam, 13 million garments end up in landfills every week, eBay wants to encourage buyers to invest in saving the planet by offering a platform where these items have a second chance to be sold and purchased despite their imperfections, with the benefit of affordable prices.
“After its great success in the UK, we are proud to launch Imperfects in Italy as well. We are aware that fashion is one of the sectors that has a strong impact on the environment, and we are sure that this initiative will be able to make a contribution in reducing textile waste,” commented Alice Acciarri, general manager, eBay Italy. "Consumers are increasingly attentive not only to economic savings, but also to the environmental impact of their purchases. 'Imperfect' clothing still deserves a space in someone's wardrobe: eBay's new on-line destination will save thousands of high-quality fashion items from the risk of going to waste too soon, and will allow many users to buy big name garments at bargain prices."
In 2021 eBay helped save an estimated more than 17,770 tons of fashion items from landfills, the equivalent of a space occupied by 1,404 double-decker buses. Also in 2021, second-hand products sold on eBay reduced carbon dioxide emissions, by about 540,000 tons, the energy equivalent of about 65,000 U.S. homes in one year.