The trend was already in the air as seen during the last January menswear shows. This time, within the last Milan menswear shows this return is an even sharper and interpreted most differently, according to each designer's sensitivity and taste.
Ripped, aged and cool as tough as pure rock'n'roll
Diesel, established luxury denim brand that continues to offer unique aged effects often juxtapposed with tulle and flocked velvet strata mixes, opened this edition of Milan shows. It offered highly innovative and strong reasearch denim pieces as statements for self-expression and freedom, as denim as always been perceived.
Among designers, John Richmond has strongly supported jeans' comeback underlining how his origins belong to the denim world. For f/w 2023/2024, the British designer presented a wide total look selection made up of trousers, jackets, dresses, coats and down jackets, but also boots, shoes and accessories, along with a elegant attires like a black satin jacket with denim-like printed lapels.
All the pieces of this special party collection look like super-ripped and heavily aged denim, but appearance may deceive as most of the pieces are made with silks, satin and jerseys."I prepared these very aged denim pieces, I photographed them and printed these motives on the items of the collection," explained the designer. "Though other pieces are truly made with real ripped off denim fabrics.... It's like a game and a challenge inviting consumers to recognise which denim is real and which one is just printed," he added while implying that the final result is incredibly chic and fresh.
Unwashed and tailor made
Giorgio Armani's newest project is the second edition of Armani – 10 Corso Como collection, made entirely from denim.
Giorgio Armai - 10 Corso Como
The new capsule is a synthesis between an unmistakable style and the exploration of unexpected territories, offering a total look rich in nuance.
Giorgio Armani - 10 Corso Como
The entire collection, from blazers and dust coats to blouses, shorts and clean-cut trouser suits, is made from denim. Forms are thin and elongated. Silhouettes are supple. The intense blue of the unwashed denim is complemented by the contrast with the soft cognac-coloured leather that appears in detailing on each garment. The look is completed with boots and
La Prima bag, also made from denim. The result is a compact and essential wardrobe of different pieces that can be combined to suit different occasions.
Ferrari goes fast and cool Rocco Iannone's new Ferrari collection featured very cool interpretations of the blue cloth fabric reinventing workwear overalls, but also aging in different ways this iconic fabric with fringed logoes and irregular treatments expressing the same chic and exclusive world the iconic Ferrari red car can remind of.
More...loose ideas
Lots of different fits are around, often looking like pajamass, sailor-style or è-la-boyfriend-cut look.
Every interpretation is allowed, better if reivented in a loose variant, in denim total looks or worn with wide blazers stolen from a man's wardrobe as seen, among others, at Gucci and Seafarer, or in a drapey lucid denim as presented by Kiton in a business woman suit version.
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