Art meets sustainable fashion for the third edition of "Circulart," the initiative in which companies, artists and fashion designers collaborate with Cittadellarte-Fondazione PistolettoThe aim of the project is to demonstrate how, through careful sourcing of materials and sustainable supply chains, they can explore new forms of balanced production, design and sharing. 



Underlying the initiative, which aims to promote circularity in sustainable fashion, are three key concepts: Reduce, meant to reduce raw material consumption; Reuse, focused on reusing raw materials; and Recycling, aimed at supporting regeneration. 



Among the project's partners there is Fashion B.E.S.T. - Better Ethical Sustainable Think-Tank, a sustainable fashion design and production platform established in 2009 that offers training courses for artists, designers, fashion designers and students in art and practice at Cittadellarte.

A work by Silvia Giovanardi, Circulart, 2021
Photo: Circulart
A work by Silvia Giovanardi, Circulart, 2021
Circulart aims to establish a new connection between fashion and art by linking territory and factory and develop an innovative and cutting-edge business model.



This year's initiative sees two artists and two international fashion designers involved in the forefront, selected through an open call launched by Cittadellarte: Augustina Bottoni, Lucia Chain, Huge Sillytoe and Rebecca Sforzani, young talents called to create a work with the fabrics of the member companies and focused on the dialogue and enhancement of the textile industry production chain.






In early 2023, the program will give the four selected artists the opportunity to visit and actively work with partner companies that have joined the initiative. 




Circulart benefits from the active participation of some outstanding companies working in the field of sustainable fashion. Among them are: Achille Pinto S.p.a, a manufacturer of textiles and textile accessories for well-known international fashion brands; Albini Group, a European manufacturer of cotton shirting fabrics; and Filatura Astro, eco-sustainable regenerated yarns.




Other companies involved are: Lanificio Fratelli Cerruti, a Biella-based weaver for haute couture fashion; Lenzing, a company specializing in producing cellulosic fibers made from the renewable raw material of wood; Officina +39, a chemical company; Tessuti di Sondrio, a factory inspired by the ancient local textile culture, based on the processing of cotton, linen, hemp and wool; Tintoria Emiliana, garment-dyed production and sustainable practices; and Zegna Baruffa Lane Borgosesia, a producer of fine yarns, combed and carded 100% Made in Italy. 




"Circulart is a research and innovation format that has been experimented for three years now," said Paolo Naldini, director of Cittadellarte - Fondazione Pistoletto. "We start by identifying the challenges that companies feel most urgent and explore possible development trajectories with artists and experts from different sectors," he added.

"Ambiente" by Giulia Pellegrini, Circulart, 2021
Photo: Circulart
"Ambiente" by Giulia Pellegrini, Circulart, 2021
The works of the artists and fashion designers will be presented at the 25th edition of Arte al Centro at Cittadellarte - Fondazione Pistoletto, in Biella, scheduled for June 2023.



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