One of the key tasks of the apparel industry is to move from a linear to a circular economy. The German start-up Xiphoo is working on this task with its newly created open IT information platform through which it should be possible for clothing suppliers to recycle their own textiles after the end of the product life cycle. The yarns subsequently produced will then be used to make new clothing.
Xiphoo is currently working with Maier Sports to close the textile cycle of the outdoor specialist. This is to be made possible by identifying all relevant product and material information via an NFC tag integrated into the product. The product data and thus the material composition are automatically read in an upstream sorting process so that the goods can then be fed into the appropriate recycling process. In this way, new yarns and surfaces are to be produced again and the product cycle closed.
Recycling is just one of various services that the Xiphoo platform wants to offer. For all companies that aim to communicate directly with the end customer in the future, the channel "customer - smartphone - NFC tag - platform - brand/manufacturer" is a new marketing tool, the start-up created. In addition, it is possible to integrate retailers as well as channel and supply chain partners, whereby the manufacturer of a product can decide individually with whom which information about a product is to be exchanged over the entire life cycle.
Xiphoo relies on the interaction of established components such as cloud computing, crypto technologies, standardized NFC tags or QR and data matrix codes. The existing RFID infrastructure and smartphones could possibly reach a large number of potential users, but also enable rapid scaling if required.