Beginning this Black Friday, November 25, 2022, Vestiaire Collective, the reseller platform, announced that it will gradually reduce the presence of fast fashion items on its website. This decision is part of its commitment to decrease fashion waste over the next three years.
The platform intends to reduce the major waste that goes to landfill, it considers to be mostly fast fashion. "In the last 15 years, global clothing production has doubled. We buy more low-quality garments and wear them 40% less," the website explains. "Vestiaire Collective no longer wants to be part of this system. By saying ‘no’ to fast fashion and choosing second-hand, our community is already changing the fashion industry for the better."
Forty percent of the items leave the market as waste, causing environmental devastation. In October 2022, The Or Foundation, a public charity operating in the U.S. and Ghana, hosted a delegation from Vestiaire Collective in Kantamanto, and together they decided to take action to build a system within which change can be generated.
To ensure that the decision to reduce the presence of fast fashion on its platform does not shift the responsibility of waste management to Kantamanto, Vestiaire Collective has taken two additional steps. The first is to lobby at the government level, together with The Or Foundation, for Extended Producer Responsibility. The second translates into finding practical solutions for the fast fashion items that include recycling, upcycling, and constructive donation strategies.
The pre-loved Fashion platform is committed to achieving its aim to reach a “Zero Fast Fashion” goal by Black Friday 2024.