Always more, designer brands are developing new solutions for upcycling old materials from their ateliers, past projects and fashion show locations, but also as sources of inspiration for their collections’ design. This trend was particualrly evident duting the last weeks as seen through Dior’s Boutique in Avenue Montaigne in Paris, as well as during Prada and Valentino’s mos recent fashion shows.
Among some of the most recent examples of this trend are Dior’s new s/s 2023 shop windows of its Dior boutique in Avenue Montaigne 30.
The store features unique dreamy landscapes, marvelous flora and fauna, and a bucolic interlude... It’s not simply a fairy-tale, but a new decor solution elaborated by the Maison from upcycled scraps of material, trims, and leftovers from the ateliers. It’s a tribute to their exceptional savoir-faire, but also a solution that helps give waste a new life and increase landfill.
The enchanted vision that anyone can enjoy by simply passing from the prestigious street and boutique is the result of virtuous and virtuoso alliance of numerous métiers has made it possible to create by hand – with infinite inventiveness and an art of detail stretching the boundaries of excellence, and an ode to the beauty of nature so dear to Monsieur Dior.
Among the creatures of an everlasting summer, a flamboyant bird of paradise mingles with butterflies and honeybees, owls, and other captivating beings,-made from recycled objects.
This special store design and installation will be available to be discovered until the beginning of May.
Prada's latest collection expressed a focus and attention to style in dressing through the enhancement of beauty and transformation of some classics of women's wardrobe.
As the f/w 2023/2024 collection presented, uniforms mutated through the aesthetic language of evening gowns, becoming sartorial representations of care and responsibility. In contrast, wedding dresses, the quintessential symbol of love, became everyday garments, their skirts combined with knitwear for a new form of everyday wear.
The brand extended this concept of transformation also to the Prada Foundation's Depot, where both the women’s and men's fashion show had taken place using the same set-up.
The moving ceiling of the space redesigned the rooms, widening and narrowing them. It has, had, moreover, revealed floral decorations previously hidden by the industrial elements, causing the audience to reconsider from a new point of view the space and the figures that moved within it.
During Paris Fashion Week, Maison Valentino continued its journey towards new sustainable pathways, too and progresses towards its commitment to environmental awareness also through Valentino Black Tie Fall/Winter 2023 fashion show.
Creativity and giving back merge in an ongoing daily sustainable process in synergy with local communities - each time a new, different achievement is reached.
For the occasion, the historic Parisian venue of the Hôtel Salomon de Rothschild hosted the fashion show in a purely essential set-up, enhancing the architectural value of the hôtel particulier built between 1872 and 1878.
The show space’s wooden benches were collected after the show to be entirely reused by the Maison for its future events and projects, supporting the reuse of the resources.
This modus operandi is fullly aligned with the Maison DNA’s and values, and also involved the moquette covering the entire catwalk perimeter.
After the show, the moquette will also be totally recycled by its Italian supplier, who is attentive to minimise environmental impact and close to a conscious-driven ethic.
Along with these practices, Maison Valentino and the French no profit association La Réserve des arts (lareservedesarts.org), will continue a partnership they started in January 2023 with the couture show Valentino Le Club Couture aimed at promoting the creative reuse of materials.
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