D-Refashion Lab is a new initiative aimed to reinvent and upcycle stock accessories, pieces of clothing, fabrics and garments from brands’ stock by modifying it through specific technologies for creating new commercial items. The project is carried ahead together with Dyloan, an Italian manufacturing company founded in 1987 operating and engaged in technological innovation within the fashion, art and design worlds.
Specifically for this aim, in June 2021, it created its own spin-off, the Milanese D-House Laboratorio Urbano, where it can reinterpret unsold apparel pieces by applying creatively some of its most advanced technology to give these items a second life.
The initiative was born from an idea by Loreto di Rienzo, director, D-House Laboratorio Urbano, and Stefano Micelli, Economy and Enterprise Management professor at Università Ca’Foscari in Venice, with sustainability advisor Marina Spadafora.
The new Milan premise was inaugurated within a new project by Dyloan, “Knitting the Future: 3D Printing Meets Merino Wool” and presented an avant-garde technology theme–the combined use of 3D printing with Merino wool knitting. The initiative was presented during Pitti Immagine Filati in Florence on June 28-30, 2021 at Stazione Leopolda.
Thanks to the D-House technology and the collaboration relationship with fashion designers, interior designers, artists and creatives, Dyloan offers four different customization packages already visible as a digital preview. This method helps cut material waste and start a more conscious production line. It also helps to provide a different perception of the technological and handicraft work and suggest alternative consumption models.
Once the stock is modified according to the request of the brand, the new products can be distributed through their own e-commerce and flagship stores, or through other e-commerce platforms, thanks to D-House Laboratorio Urbano’s support.