Camera Moda Fashion Trust, a nonprofit organization sponsored by the Camera Nazionale della Moda Italiana established at the end of 2017 with the aim of supporting the next generation of designers operating from Italy, has named the finalists of the third edition of the CNMI Fashion Trust Grants.
The initiative is dedicated to independent Made in Italy brands that, thanks to this program, can access financial support as well as business mentoring and one-to-one tutoring offered by the Trust's prestigious network.
The call for participation in the project was launched by Camera Moda Fashion Trust on its website last December, and among the 76 applications an internal committee selected ten finalists: Cavia, Federico Cina, Florania, Francesco Murano, Marcello Pipitone, Marco Rambaldi, Niccolò Pasqualetti, Saman Loira, Setchu and Ssheena.
For this edition, the international committee that will select among the finalists the four recipients of the CNMI Fashion Trust Grant 2023 will see as co-chairs, Chiara Ferragni (CEO and President TBS Crew & Chiara Ferragni Brand) and Elia Maramotti (Brand Director & Member of Max Mara Fashion Group Sustainability Committee).
"I greatly admire the work of enhancing Made in Italy creativity that CNMI and Fashion Trust support," said Ferragni. "Therefore, I am happy to also be able to give further visibility to these young creatives, who I hope will become the big names of tomorrow's fashion."
The committee will also be composed of industry experts, including Susanna Ausoni (fashion stylist & fashion consultant), Manuela Brini (director of creative talent acquisition and development LVMH Fashion Group), Carlo Capasa (CNMI chairman & Camera Moda fashion trustee), Umberta Gnutti Beretta (Camera Moda Fashion Trust co-founder & co-chair), Riccardo Grassi (founder & CEO RG Showroom), aura Lusuardi (fashion coordinator MaxMara), Stefano Martinetto (co-founder & CEO Tomorrow Group), and many other expert insiders.
On Thursday, May 25, during a meeting with the committee, the finalists will present their collections and present their plans for potential use of the funds. Afterwards, the committee will select a maximum of four brands to which, starting in June 2023, will be dedicated an exclusive path to support their brand development.
The selected designers will have the opportunity to access a series of strategic consultations provided by influential personalities from the Italian fashion world, as well as financial support. Creativity, strategic planning and attention to sustainability are some of the main criteria that will be applied for selecting them.
This edition of the CNMI Fashion Trust Grants, in addition to fundraising from the CNMI Sustainable Fashion Awards, has been made possible thanks to Max&Co., the contemporary brand of Max Mara Fashion Group, and Fidenza Village, an Italian fashion apparel outlet that is part of The Bicester Collection, a global specialised group that owns more than 1,300 shopping destinations worldwide.
Three designers selected by the committee will win three prizes worth €40,000 each. Max&Co will award an additional €15,000 in financial support to a fourth recipient, or one of the three previously selected by the committee.
The designer chosen by Max&Co. will have the opportunity to collaborate on a special project with the brand. With the award "The Max&Co. Design for Change," the brand offers the recipient the know-how, resources and distribution to enable him or her to transform his or her creative vision into concrete actions for the future.
In addition, one or more designers chosen by Fidenza Village will have the opportunity to receive a customized mentoring program, from experts at The Bicester Collection, for training crucial to the growth of their brand. Designers will also have the opportunity to sell their creations in a free retail space at Fidenza Village within the pop-up boutique, The Creative Spot, scheduled for 2024.