Blue of a Kind, the Italian premium apparel brand made by recycling old jeans, surplus pieces and waste from fashion production, and Officina+39, Italian responsible chemical specialist, have recently organized the event “Save water and celebrate with us: Recycrom X Blue of a Kind” with the aim to promote craftsmanship and sustainability.
Artist Erik Varusio participating the live painting event
At the end of January 2022, the two companies held together a live painting performance inside the Blue of a Kind temporary shop, in via Vincenzo Capelli 3, in Milan. Together, they hosted an artist and illustrator appreciated within the fashion market, Erik Varusio. The artist customized some Blue of A Kind t-shirts using sustainable dyeing substances obtained through the Recycrom technology developed by Officina+39, a full range of pigment powders obtained through an upcycling process of textile fibers from secondhand clothing and manufacturing waste for dyeing and printing applications.
Photo: Maria Cristina Pavarini
A t-shirt customized during the live painting event
Both companies involved in the project share common goals, as they firmly believe that the present and future of the fashion industry lie in circularity and reuse without compromise. “The industry has been hit hard in recent years by the pandemic and the difficulty in finding raw materials. Though new opportunities can be generated by thinking about new collaborations and initiatives, by focusing on available resources and real needs, and by investing in sustainable technologies that can promote change,” commented Fabrizio Consoli, founder, Blue of A Kind, and Andrea Venier, CEO, Officina +39.
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