During the last edition of Denim PV, the specialised trade show focused on denim held in Milan in November 2022, as part of a series of talks and round tables, they also held the talk "How is Made in Italy facing present and future challenges?"

Participants at the Denim PV Talk on Made in Italy: (from left) Ugo Ghilardi, Andrea Rambaldi, M.C. Pavarini, Carlo Parisatto, Matteo Marzotto
Photo: Denim Premiere Vision
Participants at the Denim PV Talk on Made in Italy: (from left) Ugo Ghilardi, Andrea Rambaldi, M.C. Pavarini, Carlo Parisatto, Matteo Marzotto
Participating were Matteo Marzotto, entrepreneur and president, Minerva Hub; Andrea Rambaldi, owner, Fashionart; Carlo Parisatto, chief marketing officer CMO commercial director, Cadica; and Ugo Ghilardi, CEO, Itema Group. Moderating the talk was Maria Cristina Pavarini, Senior Features Editor, The SPIN OFF/Textil Wirtschaft.



The talk underlined how many unique excellence examples along with great specialised manufacturers and craftsmanship examples exist in this country in various market segments, including, among others, the luxury, apparel, textile and jeanswear markets.


As from the talk speakers, underlined some of the key aspects of this widespread entrepreneurial "fabric" in terms of product and technology characterised by unique features like, for instance, product culture, quality, artisanal ability, internationally unique concentration of industrial districts and flexibility, care for ESG (environmental social and government), focus on sustainability and territory, along with great fragmentation and many family-run businesses


Despite difficulties and a scarce support from the Government, Italy has managed to keep alive a vast and articulated value chain that involves different industries throughout the value chain, including, for instance, weaving machines, industrial treating and finishing machines, just to mention a few segments, up to accessories, fabrics, precious leathers, garment-making and laundries.


Each player of this territory keeps a constant relationship with its clients and evolves by meeting their requests, but also and especially, anticipating and offering them new creative ideas. Along with that, most players are ready to come up with extreme down-to-earth ability, new solutions and business opportunities at very high quality and technology levels.


The SPIN OFF selected some key quotes from the debate and each participant's speech.

Matteo Marzotto
Photo: Giovanni Gastel
Matteo Marzotto
Matteo Marzotto, Minerva Hub:
“Italy is the place to be because our ‘savoir-faire’ is not simply Made in Italy, but ‘Well-Done in Italy’.”

“The Italian textile and apparel industry context is a huge concentrate of great expertise and highly specialised ability in the top-notch level segment that can be hardly found anywhere else in the world at present. Despite in the past other countries played some similar role, through the years we have assisted to a constant increasing concentration of many different very specific abilities in this country.”


“Keeping a leadership capacity as the one reached by Italian companies within the overall luxury market is possible through team working and profiting from everyone’s capabilities.”


“Despite this, differently from other sectors like, for instance, the automotive, the mechanical engineering, or the steel industry, no help or support has come from the Italian State, therefore it’s even more praiseworthy how all this has survived through the years.”

“By joining our strengths it’s possible to look at the future in a broad sense, to help the Italian entrepreneurship keep its heritage alive, while developing and innovating each one’s know-how and achievements.”


“Well-done in Italy, it’s more than made in Italy. It means a whole heritage of sustainability as part of the same concept.”


“Differently from other entrepreneurs that simply buy companies, or help financing them by offering terms and conditions of subsidized credit, at Minerva Hub, after purchasing a company entrepreneurs continue to operate in their leadership position, while profits are reinvested within the group. This way the company, its workers and its unique expertise are preserved and can continue to serve the market.”

“Italian entrepreneurs’ typical sense of individualism can be overcome in a holding like Minerva Hub.”

Ugo Ghilardi
Photo: Itema
Ugo Ghilardi
Ugo Ghilardi, CEO, Itema Group:
“Made in Italy stands for the ability to make things happen, search for beauty and innovation, focus attention on details and continuously seek for more advanced technology.”

“We translate all this in our everyday activities by building our excellence and preserving Made in Italy as a value.”


“I believe that Made in Italy is a differentiating factor within the international market still today. By working together, joining forces and teaming up, we can build a stronger Italian textile industry.”

“Digitalization, IoT and sustainability are keywords for Itema. We constantly provide to worldwide weavers advanced weaving machines capable to store data, save resources and make operators’ lives easier.”

“Made in Italy will play a key role in the future of textile. We are the cradle of fashion and of technology. What we need to do is working together to create value networks that can support companies in overcoming challenges and instabilities.”

Carlo Parisatto
Photo: Cadica
Carlo Parisatto
Carlo Parisatto, Cadica:
"We operate in different parts of the world as a multinational, and we produce for 45% in Italy and for the remaining part in the rest of the world in order to serve our clients where they are. In recent times we have been working in Italy much more than in the past and also bought a company here in order to be more efficient and meet our clients requests as more of them have returned to produce in Italy, along with Turkey and Northern Africa."


“Producing in Italy is more convenient not only as transportation costs have tripled but also because they can better check quality of materials and production, can check deliveries and manage the value chain better.”

“The trend is that companies need to work with structured realities, at the expense of smaller companies. For this it’s always more widespread, many competences aggregate under the same umbrella. It’s a guarantee that many products, many people and technicians can guarantee top level production.”


“In Italy you can find a culture you cannot find anywhere else in the world because it is in constant evolution."

Andrea Rambaldi, founder, Fashionart Spa
Photo: Fashionart
Andrea Rambaldi, founder, Fashionart Spa
Andrea Rambaldi, Fashion Art Spa:
“We strongly believe that education is very important. It’s true that culture is important but, furthermore, training and experience count. We often invite schools to visit our company, as it’s important that they see how industrial organisation works."






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