The third edition of Ever Evolving Talks by Calik Denim, held on April 22, 2022, at Theater Amsterdam for the first time after Corona recalled great attention and positive feedback from participants and insiders.
The event hosted about 400 fashion industry insiders from all over the world to discuss the world after the pandemic, how brands should adapt and respond, challenges like Metaverse and Web 3.0 and sustainability.
The initiative organized by Calik Denim wanted to offer a moment to reconnect, rethink, reboot and, at the end of the day, re-emerge with fresh ideas about a possible future.
The opening panel discussed how brands should respond to the newpost-COVID situation. Moderated by sustainability expert Dio Kurazawa, it hosted Jide Osifeso, senior artistic marketing director of Reebok and founder and designer of Hymne, and Onno Oldeman, managing partner at Simon-Kucher & Partners, Kurazawa discussed the changes in Gen Z consumer behavior and the latest trends. “For us, it’s all about how things are made,” Kurazawa said. “If everything was made to consider the planet without waste, consumers wouldn’t have to change.”
From left Dio Kurozawa, sustainability expert, and Jide Osifeso, creative director, Hymne, and senior director of artistic marketing, Reebok
Speaking about the digital future and opportunities such as web3.0, Metaverse and NFT, Jeremy Dalton, head of Metaverse Technologies at PwC, said: “It’s not a future technology. It’s here and, right now, it’s being used by organisations all over the world to reduce costs, build new revenue streams, create efficiencies and so much more. The fashion industry could benefit as well!”
Within a separate session of the event, Leanne Elliot-Young, curator and creator, co-founder of the Institute of Digital Fashion, said: “Sustainability is now desirable, marketable and easily accessible. Not only this, but it is the only option we have. Combating climate change can only be achieved once we combat the world’s second largest polluting industry.”
Following on the subject of sustainability, Maxine Bédat, director of New Standard Institute, said: “I love fashion. But fashion must square itself with a planet and society at its breaking point. Now’s the time for legislative solutions, to create the guardrails for a modern fashion industry that can thrive within human and planetary bounds; whether we like it or not, they are one and the same."
Gerd Leonard, CEO, The Futures Agency, and “futurist”
Futurist Gerd Leonhard explained what the world as it emerged after COVID. “The bottom line is that we are not going back to ‘normal’ but that we are heading towards a series of ‘new normals’. Once we accept this, I think we can find new ways forward, question our assumptions and discover new possibilities,” said Leonhard. “Resilience, collaboration, agility and creativity will replace efficiency as the key objective.”
Serhat Karaduman, CEO, Calik Denim
Serhat Karaduman, CEO, Calik Denim, said: “We are so proud to back after two years. The world is completely different from how we left it during the previous edition of Ever Evolving Talks by Calik Denim in 2019. It is heart-warming to see people from all layers of the worldwide fashion industry reacquaint again, anxious to step into the uncertain but exciting future, together.”
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