During the last edition of Kingpins Amsterdam, Soorty, a Pakistan's large vertically integrated denim manufacturer, has launched HumAIn, its AI-generated denim collection created in collaboration with trend forecaster, menswear designer and content director Volker Ketteniss.
Despite the topic is still considered as controversial, the new project started by Soorty aims to emphasize the human value of working together with artificial intelligence and explore new solutions focused on design forward-thinking solutions with the aim to discover how technology and fashion can go hand in hand.
Before HumAIn was brought to life, Soorty experimented with artificial intelligence and technology through various ventures. It started five years ago when they launched the ever-first digital denim garment in collaboration with The Fabricant, an Amsterdam based digital fashion house, available on the leading digital fashion platform DressX, when launching the C2C line in 2018.
It also worked with Clo 3-D, a 3D software technology and simulation engine that allows users to create styles with countless layers and intricate details, and founded Soorty 3D Evolution Studio, working with multiple brands to date. Three-D sampling not only helps reduce physical sampling, saving resources, but also speeds up processes and creates an online communication bridge, reducing barriers.
Additionally, betting on the approach of human values, social transformation, and advanced technology, during the pandemic, the manufacturer launched Soorty Digital Library and the Future Possibilities website.
The Soorty Digital Library is a database of Soorty’s collections - a tool customers can easily access and navigate products, thus facilitating activities via home office. Future Possibilities is a global online and offline platform where denim remains at the heart and offers global citizens to inform, inspire and connect.
With a vast experience in technology, constantly venturing towards the next advancement, Soorty presented the HumAIn
collection with the support of Volker’s creativity.
Joining forces, Soorty used artificial intelligence to generate the designs, filtering through a number of options and creating a digital collection of over 50 looks and two physical pieces.
The digital collection was generated with the help of the popular open-source AI Stable Diffusion. Both Soorty and Volker Ketteniss share an approach that combines technology and innovation to foster sustainability in the denim industry. The aim of the project was to generate complete looks and work side by side with artificial intelligence and open the door to significant, new business opportunities that might eventually enable them to meet customers’ needs on a greater scale.
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