Denim Forward Inc (Denim FWD), a transformational technology and manufacturing implementation company, has opened Urban Factory, a digital finishing center that integrates some of Jeanologia’s newest technology with the aim to transform the textile industry according to on-demand, scalable, closer-to-the-consumer, digitally driven and sustainable production criteria. 
The new facility is located in the City of the Industry, in California, near Los Angeles, and has the ambition to change the industry’s operating model, bringing 15-25% of manufacturing back to the US. It aims to minimize delivery times, as it can produce up to 5,000 jeans or 4,000 T-shirts a day, and will help to connect designers, producers and consumers. 
The Denim FWD Urban Factory’s complete plant occupies 2,300 sq. meters and hosts a Smart Lab equipped with all the Jeanologia laboratory hardware and software technology including laser, G2 Ozone, EIM (a software for measuring the productive environmental impact) and H2Zero, a water treatment and recycling system that produces zero discharge without extra costs. The productive unit will also host specific systems like Handman, that allows production automation with robots and humans, and eDesigner, a tool meant to facilitate and speed up digital designing.
According to Carlos Arias, CEO of Denim FWD, the pandemic has accelerated local production and caused a change in the operating model. “These are the reasons why it is the moment to bring manufacturing back to the US boosting a new generation of industrialists and technological artisans, connecting creativity and production at the same time as changing how clothes are produced,” he said. 
“We are committed to revolutionary technologies that allow a 100% sustainable on-demand production close to the consumer, digitalizing the whole process and improving the processes and product while also saving costs and speeding up time-to-market. With this Urban Factory the consumer will decide to buy a product and that product will be finished and delivered that same day, eliminating stock,” he added while pointing out the benefits of this productive system as 20% of the garments produced in the textile industry are never used and end up in landfills or incinerated.
“Urban Factory is the culmination of a work carried out during the last few years, and we are convinced that a new production model is possible,” commented Enrique Silla, CEO of Jeanologia. “We have joined forces with companies like Denim FWD as they share our same values and objectives like, for instance, our Mission Zero meant to eliminate 100% of discharge and pollution from jeans production all over the world.”
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Photo: Jeanologia
Denim Forward's Urban Factory, City of Industry, near LA
Photo: Jeanologia
Laser machines at Denim Forward's Urban Factory
According to Carlos Arias, CEO of Denim FWD, the pandemic has accelerated local production and caused a change in the operating model. “These are the reasons why it is the moment to bring manufacturing back to the US boosting a new generation of industrialists and technological artisans, connecting creativity and production at the same time as changing how clothes are produced,” he said.
Photo: Jeanologia
Denim Forward's Urban Factory, City of Industry, near LA
“Urban Factory is the culmination of a work carried out during the last few years, and we are convinced that a new production model is possible,” commented Enrique Silla, CEO of Jeanologia. “We have joined forces with companies like Denim FWD as they share our same values and objectives like, for instance, our Mission Zero meant to eliminate 100% of discharge and pollution from jeans production all over the world.”
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