From 4 to 7 November 2022, they will hold the 89th edition of ASFW Addis, the Africa Sourcing and Fashion Week event that will tackle place at the Congress Center, Skylight Hotel, In Addis Abeba, Ethiopia, Africa's biggest trade show for fashion, sustainability and innovation, organised together with Messe Frankfurt's TFC organisation (Trade and Fairs Consulting), the official African representative of Messe Frankfurt.


TFC, along with local partners and associations, organises the biggest textile exhibition called Africa Sourcing and Fashion Week (ASFW) hosting over 250 exhibitors and more than 5,000 trade people including insiders and investors from over 50 countries.


Under the Texaround Africa umbrella family, the group organises various textile and leather event within the continent.


Out of Africa's textiles
Africa is increasingly playing a key role in the future development of the global fashion industry as it represents a growing consumer market and as ts its countries have started hosting a series of productive hubs, many international textile manufacturers and brands are turning to as a new source of labor.



A high-potential growth consumer market
According to ASFW Abeba, today Africa is hosting a population of 1.2 billion people, and it might reach two billion by 2050 expected to become four billion by 2100 offering a huge opportunity in the form of a large market size for investors to leverage on and where fashion brands could find good chances to flourish. Another important demographic aspect about Africa is that about 200 million people between 15 and 24 years old live there, which makes Africa the youngest continent in the world.


Despite this continent shows many contrasting aspects in terms of avarage living conditions, sugmerged and hidden controversies and unjustice cases, the organisation recognises that in recent times there has been a rapid increase in African middle-class households and the consequent growth of the market for luxury goods as they are due to growing disposable income.


The African market seems generally to be moving from basic commodities to modern lifestyle economies, a change in African buying habits has caused a boost to the sales of the fashion brand segment that might offer vast opportunities for investors, fashion houses as well as fashion and beauty professionals looking to expand internationally.

A past edition of ASFW
Photo: ASFW
A past edition of ASFW
A local flourishing industry
The textile and clothing industry also presents a good potential for value added benefits and job creation. The survey carried ahead by the organisation estimated that up to 600% of value can be created along the cotton value chain: from cotton production, spinning and twisting into yarn, to weaving and knitting into fabric, along with dying, printing and designing.

Furthermore, this industry is composed of a majority of micro, small and medium enterprises, which can rapidly generate decent jobs - both skilled and unskilled - especially for youth and women.


Discovering the key countries of the continent
Ethiopia has reached some highly advanced positions among other of its continent. This country has set the objective of generating US$30 billion in export revenue from the textile apparel and accessories sector by 2030. For this, the country is investing in industrial parks to accelerate textile production, while it expects it will allow to reach its full industrialization process by 2025.


In addition to Ethiopia, the garment sector has been growing in South Africa, Mauritius, Madagascar, Nigeria, Ghana and across North African countries.

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