Dr. Martens, the iconic UK brand born in the 1960s and still transversally loved, among others, by punk, pop and underground subculture fans, is involved in a series of new openings throughout Italy. In addition to the recent inauguration of doors in Rome, Verona and Milan, it has recently opened in Turin, too, in Via Garibaldi 13.
The new store is offering the brand’s whole series of most characteristic styles including the 1460 bestselling boot model, the Originals line and the Made in England selection, that maintains its authentic production characteristics, along with season novelties and accessories for shoe care.
In particular the store is hosting a special art piece made by Matteo Cozzo (a.k.a. The Great Paper Massacre), a collagist, illustrator and animator from Turin who since 2018 has been part of the Truly Design art studio and collective and is appreciated among one of the most significant graffiti-writing artists of the Turin and Italian scene.
For the occasion, the artist has created a mixed-media art piece representing the 1460 iconic boot model, investigating and celebrating the points of connection between the punk and underground artistic spirit that characterize the city and the heritage of the English brand.
Born in Turin, he graduated in illustration from the European Institute of Design and since 2018 has been part of the studio and art collective Truly Design and also won a Cannes Lion Award. In Turin, he has started dealing with graphic design, illustration, motion and approaches mural interventions.
He also signs posters, covers, mixed media interventions and experimental animation video clips. All his work share a common thread of collage art, meeting with his love for the punk and Dadaist heritage and the possibility of applying a seemingly brutal visual language to disparate themes.
Visiting this store will not be the occasion to know what’s new for the British brand, but also experiencing a true piece of modern street art.