Golden Goose continues to explore new paths in retail experience. After its two past concepts devised for the Golden Goose store in Forte dei Marmi, Bagno Golden in 2020 and Edicola Golden in 2021, respectively inspired by a bathhouse and a kiosk, this year the store will be tinged with cream and gold for a restyling with a summery atmosphere and artisanal flavor, inspired by historic Italian ice cream shops. The new store is characterised by wooden decor with a vintage flavor, typical of the seaside gelaterias of the 1950s, and transports customers on a journey into the past among iconic sneakers and collections that encapsulate the brand's authentic and timeless DNA.

 

With an area of 86 sq. meters, Gelateria Golden is a unique space that reflects the holiday and exclusive spirit of its host location. Illuminated by soft, delicate colors reflected in elegant mirrored surroundings, the store features mosaic floors in contrasting shades of black and white.

This space will feature new merchandise categories such as Sunframes, Jewelmates and Essences, available in a selection of international stores.

Outside the store, customers can find Co-Creation, a unique experience combining craftsmanship and creativity, where they can ask to customize their product with the help of a Sneakers Maker artisan, applying studs and crystals, writing unique messages or making handmade designs, making each product one-of-a-kind. For the first time, the Co-Creation experience takes on a new meaning by approaching the culinary world. At the doorstep of Gelateria Golden, a restored 1950s-style bicycle becomes a veritable cart of artisanal ice creams, produced by the three-Michelin-starred Da Vittorio restaurant, offering the chance to customize one's own stick with caramel creams, hazelnut grains and colored sprinkles. Also debuting in the Forte dei Marmi store will be the new Golden Resort Collection, the brand's beachwear capsule characterised by a vintage soul that transports the mind directly to the seashore, evoking its scents and flavors.

 

The print that characterises the collection draws inspiration from the floral motif hand-painted on the ceramics typical of summer residences, reinterpreted with the addition of the Golden logo hidden among the multitude of flowers.

GGDB/FDM                                                                                           
Golden Goose                                               
Piazzetta Tonini 1                                         
55042 Forte dei Marmi (LU)
Italy

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