Normally, brands, when opening a new store, tend to think that design should always present a new store and image. Despite this, a new attitude toward retail design and space building is moving ahead, sensitivising architects, designers and brand owner to start taking a new approach and mentality. Therefore, in the future, we might always more often assist to processes of serious redesign and restoration rather than creating completely new stores from scratch.
Commercial spaces have often been associated with the idea of “differentiation” to achieve brand uniqueness. Differently, the recently opened Beaster Concept Store, in Suzhou, a “sui generis” flagship of a Chinese streetwear and sportswear brand, expresses this new approach as developed by the Chinese architecture studio Some Thoughts.
The creative studio has actually started exploring a new approach to spatial design in terms of reorganization of the location's identity and uniqueness achieved by a “customization" and a partial re-organizion of interiors and product display replacing the idea of “brand-new" design.
ADDRESS
Beaster Concept Store Suzhou
B1, Building 5, Suzhou Center
Suzhou
China
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