Tommy Hilfiger, has recently reopened its Milan flagship store in Piazza Oberdan, renovating it according to a new global concept, the first of its kind in Europe.
Tommy Hilfiger store, Milan
The store has been redesigned with the aim to offer a clearer subdivision of space into more distinctive environments than in the past, for an optimization of space and a clearer and more impactful definition of the consumer journey.
Upon entering, customers are welcomed by the entrance hall and then continue into the wardrobe area finding themselves in a space inspired by a lounge and living atmosphere, before arriving in the fitting rooms and finally accessing the outdoor courtyard.
Tommy Hilfiger store, Milan
In addition, some transparent elements and hanging hangers contribute to refresh the store’s aesthetic.
The new space offers elevated branding and shopping experiences in every corner, including fitting rooms equipped with state-of-the-art "smart technology”, where guests can choose and modulate lighting, request assistance, use the look organization function, and receive style advice while staying comfortably inside their fitting room.
Tommy Hilfiger store, Milan
During the in-store visit, guests will, in addition, be able to admire artwork by world-renowned artists, including "I Love Italy" by Mr. Brainwash, John O'Hara's "Start Me Up" custom vinyl, Daniel Arsham's "Eroded Brillo Box," and Andy Warhol's "Campbell's," a special gift made to the store personally by Tommy Hilfiger.
Photo: Tommy Hilfiger store, Milan
Tommy Hilfiger store, Milan
Along with the store, the adjacent café was also reopened, now renovated and transformed into Tommy's Café, which with its 142 sq. meters now becomes a natural extension of the store, with which it shares a beautiful outdoor courtyard, the perfect place for experiences and events organized by the brand.
Tommy's Café serves as a full bar, with an interesting cocktail list and creative brunch, lunch and apéritif menus.
From omnichannel support to the digital store assistant, every part of the brand's new global concept has been carefully redesigned, revolutionizing the consumer journey at every stage and challenging the status quo of a normal shopping experience.
The store also reopened its doors offering the new TH Monogram collection and introducing the new distinctive logo of interior design elements, such as carpets, furniture, digital screens and walls.
Tommy Hilfiger store, Milan
The new TH Monogram was created in collaboration with renowned British illustrator and graphic designer Fergus Purcell, with the ambition to combine the classic with the contemporary, bringing preppy style into a new perspective.
Tommy Hilfiger
Piazza Oberdan 2A
Milan
Italy
READ ALSO:
The Stores
Discover how the newest Issey Miyake's Tokyo store looks like
Read more →
The Brands
Discover Tommy Jeans’ new Denim Progressed collection
Read more →
The Stores
Tommy Hilfiger redesigns its Frankfurt store to engage consumers
Read more →
The Brands
Tommy Play steps ahead in the Metaverse and opens a store in Roblox
Read more →
