While celebrating its 40th anniversary, the popular Italian sportswear brand Stone Island has partnered with OMA/AMO, an international collective studio led by prestigious personalities including Rem Koolhaas, and that counted among its clients Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University, and the Hermitage.Aim of their newly opened store in Chicago is to revolutionize the brand’s stores’ ID to create new points of references, like, for instance, hubs for its communities, and spaces transcending for most different activities designed to experience the brand’s vast research and experimentation on design and product manipulation, but also to share experiences and interact with its fans.
The new store concept by OMA/AMO is designed in order to recreate sort of altar-like spaces, highlighting Stone Island’s devotion to technology and development. Niches for archival pieces and prototypes – results of years of experimentation in Stone Island’s lab in their Ravarino headquarters – showcase past thinking and future ambitions about product design.
Beyond shop opening hours, the space will also host public presentations, salons, workshops, and private events, complementing the brand’s online presence with a series of highly involving events.
Corrugated steel panels, sand-coated, acquire a soft surface. A large digital chandelier, suspended from the ceiling, completes the store.
The new concept debuts within a new, 180-square meter retail space for Stone Island in Chicago - the brand’s first in the city - which opens on Thursday, October 20, 2022, and will soon be followed by other openings in Seoul, Munich and Stockholm.
“Stone Island and OMA/AMO share values of innovation, functionality, and passion. I am very happy to begin this important partnership, a new visual approach for our stores, to speak to our communities,” said Carlo Rivetti, creative director and president, Stone Island.
Research and innovation are at the core of Stone Island. The space, materiality, and program of the stores underpin the brand’s ethos, and reinforce a sense of belonging of its community of like-minded people,” added Samir Bantal, director, AMO.
The project was designed by Samir Bantal, with Natalie Konopelski, Giulio Margheri and Mateusz Kiercz.
STONE ISLAND CHICAGO
48 East Oak Street