With the opening of its P&C Conscious Fashion Store, the Peek & Cloppenburg Düsseldorf Group is taking an important step in its sustainability initiative We Care Together.
"With our omnichannel offering, we are one of the largest multi-brand fashion retailers in Europe - but also a high level of responsibility for people and the environment,” said Thomas Freude, managing director, Peek & Cloppenburg KG, Düsseldorf."With our We Care Together initiative, we are working to meet this responsibility even better and to protect our environment. We are committed to supporting solutions for social justice, sustainable raw materials, fair and resource-saving production, and more conscious purchasing behaviors. The opening of our Conscious Fashion Store in Berlin marks an important step in this direction,” he added.
The idea behind this store is to actively contribute to a more sustainable tomorrow. Spread over around 3,000 sq. meters on three floors, this store offers current and more conscious fashion collections as well as a range of more sustainable brands characterized by creativity, diversity and fashionable designs. The assortment offered has been compiled according to aspects such as social, environmental and toxicological issues and includes newly incorporated brands such as Vaude, Knowledge Cotton Apparel and Lanius, among others.
Also part of the store’s offer are other brands from the Peek & Cloppenburg range, as well as the conscious exclusive brand like, for instance, Jake’s Studio.
The second basement level of the store, instead, is also home to the Vintage & Rags area where customers have the opportunity to purchase selected and unique vintage pieces.
The furniture concept of the store is based on reduced and flexible modules that are especially durable, and, in order to reduce power consumption, some areas of the store are illuminated selectively and use LED bulbs.
"The Conscious Fashion Store is intended to inspire and provide impetus," said Thimo Schwenzfeier, general sales manager responsible for the store.
In order to extend the wearability and thus the life of the goods, customers can have their garments repaired in the open workshop, but can also have them restyled and upgraded by professionals on site like, for instance, have their pieces customised by embroidery or printing by specially trained staff. With this concept, Peek & Cloppenburg Düsseldorf is encouraging its customers to be even more conscious about their clothes and to give new life to their favorite pieces.
Peek & Cloppenburg Conscious Fashion Store
Alte Postdamer Straße 7
10AM-8PM (starting May 19, 2023)