Lungolivigno, a family-owned Italian group from Livigno specializing in the hotel and fashion industry since the 1960s, celebrated the 60th anniversary of the historic Concordia Lounge Bar&Restaurant reopening on March 26, 2022, along with the LLF Woman Contemporary concept store.
Photo: LLF Woman Contemporary
LLF Woman Contemporary, Livigno
Formerly known as Renna e Sport, LLF (Lungolivigno Fashion) Woman Contemporary is located in the facade of the Concordia Hotel in the mid of downtown and part of the pedestrian area. The store has been completely redesigned in terms of image and choice of brands, and offers both designer brands and innovative urban luxury names.
Photo: LLF Woman Contemporary
LLF Woman Contemporary, Livigno
The store’s selection includes Blumarine, Hogan, Emilio Pucci, Ganni, Isabel Marant Étoile, Off-White, The Attico and Woolrich. Among new entries, there are Thermoirè and Dotz, international and research brands focused on environmental and social sustainability, all aspects the Lungolivigno team have always supported.
Photo: LLF Woman Contemporary
LLF Woman Contemporary, Livigno
The restyling of the space, curated by Velvet Studio, highlights the two souls of the group by connecting the boutique to the Concordia Bar&Restaurant thanks to a sliding glass wall that allows to live the two experiences seamlessly.
Photo: LLF Woman Contemporary
LLF Woman Contemporary, Livigno
The design project revolves around an architectural element, a staircase and a background inspired by the rock walls of the surrounding landscape. The background is characterized by a three-dimensional poster of wooden polyhedrons that fade from the bottom to the upper part dissolving into a mirrored sky, as a tribute to the landscape and culture of Valtellina.
Photo: LLF Woman Contemporary, Livigno
LLF Woman Contemporary, Livigno
On the zero floor, the garments are displayed on smoked chrome metal bars that turn green on the basement floor, developing irregular lines and segments. Light plays a fundamental role. Chandeliers are designed ad hoc for the boutique and recall snow trails, while various luminous surfaces enhance garments and accessories.
Photo: LLF Woman Contemporary
LLF Woman Contemporary, Hotel Concordia's facade, Livigno
In 1962, Emilio and Domenica Giacomelli inaugurated the Hotel Concordia Livigno, one of the first built in town. Over the years other accommodations were opened by the group: the Hotel Lac Salin Spa & Mountain Resort with its exclusive Snow Chalets, the Montivas Lodge in Livigno and the Curt di Clement in Tirano, two bed&breakfasts built according to sustainable principles.
Photo: LLF Woman Contemporary
LLF Woman Contemporary, Livigno
Subsequently, the family holding expanded also in the fashion sector and today manages a "diffused" multi-brand that recreates a sparkling shopping street at high altitude, which develops all along Livigno and is composed of four duty-free boutiques, united under the brand LLF - Lungolivigno Fashion. The four boutiques, in addition to LLF Woman Contemporary, host men's, women's, children's fashion and an outlet.
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