Paneco, a Japanese company founded by Work Studio and led by CEO Kazuhiro Hara, has developed a new solution to recycle used garments and textile scraps and turn them into panels suitable for furniture solutions.
The new panels are all different from each other and, due to their imperfections, they have an irregular appearance reminiscent of granite. They can be used in various ways such as, for example, to create upholstery, ottomans, shelving systems, partitions, tables, seating, cabinets and more.
Why H&M loves Paneco
Recently, the Swedish fast fashion chain H&M chose Paneco to decor the interiors of its new store opened at the beginning of March in Tokyo, in the Ikebukuro area, in the Toshima district. The store covers an area of 1,000 square meters and occupies three floors dedicated to men's and women's proposals and the Divided line, designed for young consumers and offered at affordable prices.
Promoting circular fashion
H&M is involved in a program that includes other environmentally conscious initiatives. In addition to the introduction of Paneco panels, it uses LED lighting throughout the store with the aim of reducing energy consumption by up to 50% compared to conventional lighting, uses wall paints and other surfaces that contain less than 1%* volatile organic compounds (VOCs) to try to reduce air pollution and improve indoor air quality. The floors in some of its stores are also made of linoleum, a renewable material made from linseed oil.