Monochromatic, minimalism and relaxed coolness are the main aspects that characterise the newly reopened concept store opened by the German streetwear label Live Fast Die Young (LFDY) in Cologne, on Eherenstraße.
In the middle of Cologne's main shopping street, the lively Ehrenstraße, streetwear fans can now enjoy this new store concept occupying 100 sq.meters.
"Cologne has a distinct streetwear scene, into which LFDY fits organically,” says Karl Krumland CFO/COO of the brand. "We are therefore very excited about our store’s new look on Ehrenstraße."
As in the other shops, the brand in Cologne relies on the collaboration with the architects of Schwitzke & Partner, who have implemented their proven showroom concept here.
The collection is presented along the left wall, literally pulling visitors all the way to the back of the boutique, where the dressing rooms and the "filing cabinet" for the collection pieces, recognizable in every store, are located.
Throughout the store, architecture studio Schwitzke & Partner implemented a monochromatic all-beige design concept.
The partially exposed stone walls are also brightly whitewashed, contrasting with the smooth, light-colored shell of the space without breaking up the uniform look of the store. The furniture is kept minimalist-pure and defined by a mix of new merchandise supports, a newly developed lighting system and selected vintage furniture.