Rejina Pyo has recently opened its flagship store in London, in the vibrant Soho area.
Collaborating with local artists and makers, Rejina Pyo has designed bespoke fittings and furniture to fill the space with uniquely crafted features. Wrought iron rails are held together by abstract sculptures of the human form, while a mirror with hand molded metal surround hangs on the wall outside the fitting rooms, which are draped in linen adorned with Rejina Pyo buttons, fabrics and curiosities.
"I started Rejina Pyo to not only make clothes that I wanted to wear but to dress my friends and the inspiring women around me. It is the everyday elements of real life that I am really inspired by. This store is an opportunity to interact with our community directly, to share more than the finished products by creating a world full of interesting curiosities," said the brand's founder.
"I want it to be the type of place you want to tell your friends about, a destination when travelling through London, where you can talk to our team and create lasting memories. This store will be a place where we host events and exhibitions and ultimately connect with you,” she added.
Rejina Pyo is a woman's fashion brand based in London built upon a philosophy that explores dressing as an everyday phenomenon, both mundane and extraordinary. Wanting to contribute something special to this daily ritual, its vision is to create quality modern, wearable pieces.
The brand offers new products every week, despite it is not concerned with promoting quick or short-term trends. Instead, it is focused on building long-term relationships and evolving with its consumers over time.
Rejina Pyo works with manufacturers and suppliers who share its same values and treat their workers fairly and with respect. It works and builds strong relationships with its factories and suppliers in Europe and South Korea, it visits regularly to maintain our confidence in their work practices and manufacturing quality.
The collection is made according to responsible criteria that include the use of luxury materials like wool, alpaca, silk and leather chosen with the aim to offer quality and long-lasting products that require very little water and energy for their production.
Whilst it is not a vegetarian brand, it is committed to upholding the best animal welfare standards. Therefore, it doesn't use fur, exotic skins, angora, down or feathers that are not certified by the Responsible Down Standard or Traceable Down Standard and Merino wool that is not certified mulesing-free.
It doesn't use acrylic fur, PVC, Perfluorinated Compounds coatings, often used in some waterproof coatings though harmful as they contaminate waterways, and sandblasting treatments that are sometimes used in denim treatment despite they are hazardous to human health.
37 Upper James St, London W1F 9DG