Tommy Hilfiger has opened the doors to its reimagined Tommy Hilfiger store in Frankfurt, Germany. The occasion was marked with a pre-opening event where VIPs including singer Mogli, actor Langston Uibel, actor Eugen Bauder and model Kim Hnizd, local consumeres and influencers joined the event.
Located at Börsenstraße 1, in the city’s central shopping district, the new store now features the womenswear collection upon entering, along with a new round cash desk. Shoppers can relax at the Coffee Moment café, with complimentary coffee, local products and a view of the Fressgass.
Fusing heritage DNA with modern finishes, the 418 sq. meters store has a bright, airy aesthetic with natural light and nautical lifestyle influences. With a minimalist theme, the store features LED lighting, white lacquered details and polished stainless steel elements. New floor-to-ceiling windows allow foot traffic to see the oak plank flooring, custom-made carpets, mid-century light fixtures and the signature red, white and blue colors throughout the store.
The store showcases the Fall 2022 Tommy Hilfiger collection of menswear, womenswear, underwear, footwear and accessories, as well as a select assortment from the Tommy Jeans collection.