Intersport Sweden, a sport retailer with almost 100 stores across the country and part of the global Intersport organization counting 5,800 stores in 65 countries, has partnered with Canopy, a solutions-driven not-for-profit organization dedicated to protecting forests, species, and climate. The aim of the initiative is to advance forest-friendly supply chains.
The Swedish player has joined over 520 of the world's leading fashion designers and apparel brands - representing more than US$886 billion in collective revenue - who have Canopy Style policies in place.
With this action, Intersport is committing itself to eliminate any sourcing from the world's ancient and endangered forests from their textile supply chains and to advancing the production of low-carbon, circular, next generation alternatives.
Forest protection has been identified by world-leading scientists as a major part of the climate solution and is critical to keeping global warming below 1.5 °C through 2030. Hitting this level of conservation means transforming "take, make, waste" supply chains, transitioning out of sourcing from the world's ancient and endangered forests, and scaling next generation alternatives - such as textiles made from recycled fabrics or agricultural residues - is an urgent necessity.
An estimated 92 million tons of clothing waste is generated globally each year. Repurposing this waste stream to make new fabrics not only results in significant environmental savings but can help protect the more than 300 million trees, many from vital forests, from being logged for viscose annually.
Canopy, and now Intersport Sweden, are part of a growing movement to make using next generation solutions the norm.
“At Intersport Sweden, we believe in acting responsibly and know the success of our business is intrinsically linked to protecting the rights of people, animals and the environment. We are excited to become a Canopy Style partner to continue this journey," said Hanna Wolff, production & sustainability coordinator, Intersport.
"The sports and apparel sector can step up to ensure that the forest-derived textiles, like viscose and lyocell, don't come from vital forests, and to shift towards lower-impact alternatives. Intersport Sweden is committed, with Canopy's support, to do just that,” she added.
"By joining Canopy Style, Intersport Sweden is committing to a forest-saving game plan," said Nicole Rycroft, founder and executive director, Canopy. "Together, we can take on the environmental challenges we face and score big victories for people and the planet. We're excited to be hitting the court, playing hard, and showing the world that scaling low-impact, next generation solutions is the strategy we need to score a win for the planet."