A colorful, fun and funky environment characterizes Esprit’s newly opened pop-up store in New York, Soho.

Esprit pop-up store NYC, Soho
Photo: Esprit
Esprit pop-up store NYC, Soho
This second opening in The US, in a posh shopping destination in the heart of New York City, is part of a strategy focused on the return of the brand to this country. 





The new 70-sq.-meter shopping spot has opened on 15 December and will stay open until 31 December 2022.

Esprit pop-up store NYC, Soho
Photo: Esprit
Esprit pop-up store NYC, Soho
It was designed by Thierry Dreyfus with the artist Edward K Ross of Eyesight Group and is a homage to the brand’s cool aesthetic. 





Drawing on the brand’s origin, the immersive space is inspired by the iconic designs of Ettore Sottsass applied to a modern setting juxtaposed with iconic Esprit imagery that set the tone for a highly engaging visually stimulating in-store experience. 





With bright colors, bold contrast, and funky lines, the store immerses guests into the playful, whimsical nature of Esprit. The windows will showcase new styles every other day, creating excitement and drawing guests in to see what’s in store. 

Esprit pop-up store NYC, Soho
Photo: Esprit
Esprit pop-up store NYC, Soho
The pop-up store will feature special capsule collections exclusive to The US including the Varsity, Archive Re-Issue, Floral Intarsia, and Cashmere Injection Capsule Collections. Vintage Esprit merchandise will also be available for sale including catalogs, posters, caps and Barbie dolls. 

 




ESPRIT
123 Prince Street
New York, NY 10012
USA

 




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