A colorful, fun and funky environment characterizes Esprit’s newly opened pop-up store in New York, Soho.
The new 70-sq.-meter shopping spot has opened on 15 December and will stay open until 31 December 2022.
Drawing on the brand’s origin, the immersive space is inspired by the iconic designs of Ettore Sottsass applied to a modern setting juxtaposed with iconic Esprit imagery that set the tone for a highly engaging visually stimulating in-store experience.
With bright colors, bold contrast, and funky lines, the store immerses guests into the playful, whimsical nature of Esprit. The windows will showcase new styles every other day, creating excitement and drawing guests in to see what’s in store.
123 Prince Street
New York, NY 10012