In Milan's historic Brera district, a key shopping area for the city's design and fashion, the well-known D.A.T.E store at 11 Via Ponte Vetero has just reopened.
The brand's creative director Emiliano Paci together with architect Valentina Magnolfi of Studio Santa Maria Magnolfi, oversaw the restyling of the store by reinventing the space through a careful use of lighting design using neon lights, Plexiglas tops, reflective surfaces, white wooden walls and natural tones as well as steel elements.
For the occasion, in addition to the sneakers that have characterised the brand's identity since its inception, the company is also launching a line of t-shirts to underscore its intention to make D.A.T.E. become a lifestyle brand.
"This launch is a fundamental step to fortify the path we have taken and to make our identity clearer," explained creative director Emiliano Paci.
D.A.T.E., whose name is an acronym for the initials of the names of its four founders–Damiano, Alessandro, Tommaso and Emiliano–is a sneaker brand born in 2005 created with passion and attention to detail, yet contemporary style.
Born in Tuscany, D.A.T.E. is sold through a widespread network of more than 950 multibrands worldwide and two monobrands, of which this newly reopened store in Milan, and the other one in Florence. The brand records sales of €20 million annually.
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