The Spanish footwear brand Camper opened a new essential and sustainable store in Shanghai in the Hengshan Fang area of Shanghai at the end of 2021. Designed by Japanese architecture studio Schemata Architects, the three-floor building features a unique retail space on the ground floor, a first-floor showroom and Camper offices on the upper floor.
The new retail space is designed using minimal materials. Walls and ceilings are intentionally bare and unfinished, while the benches and the cash desk share a similar aesthetic.
The result is a striking space decored with recyclable materials like metal, cardboard and wood. At the center of the store, there are display tables with tops built by reusing Camper cardboard shoe boxes. Other details like the metal grid structures convey the optical illusion of shoes floating in midair.
“I had been thinking of adapting the same concept of a store I had created for the Camper store in the Shin-Marunoychi in Tokyo in 2017, but I wanted to adapt that concept to new needs and at the same time address the concept of circularity,” explained Schemata Architects’ Jo Nagasaka. “Moreover, I even imagine the store being destroyed or changed to another concept in the future.”
A detail of the Camper store in Shanghai
“Perhaps it is common sense, but cardboard is nothing but plant-based material with some glue. Therefore, it can be easily dissolved in water or molded to shape, then dried and hardened. Cardboard is everywhere, and we use it in our lives daily. So I think this store is a project that is well-designed with materials that are suitable for creating a more circular society,” added Nagasaka.