Atelier Madre - Manuel Dreesmann is many things at the same time.
Founded in 2021 by award-winning German designer Manuel Dreesmann, Atelier Madre - Manuel Dreesmann is a direct-to-consumer high-craftsmanship and sustainable leather accessory brand from Barcelona, Spain, but also a store and a showroom.
The brand is deeply committed to sustainability and transparency in every aspect of its production process–from designing and crafting all products using the same leather to sourcing full-grain vegetable-tanned leather from local tanneries in Spain and Italy.
The brand's dedication to excellence, sustainability, and customer satisfaction is further reinforced by employing skilled artisans instead of traditional sales clerks, ensuring that every interaction within the boutique reflects their commitment to craftsmanship and exceptional service.
An atelier looking like a kitchen
Each product in Atelier Madre's collection is meticulously crafted within the atelier situated at the rear of the showroom. Mirroring the concept of an open kitchen in a contemporary restaurant, the brand intentionally eliminates any separation between the production area and the customer-facing space.
This design choice serves to promote a heightened level of transparency and allows visitors to observe firsthand the dedication and skill that goes into creating each piece.
Visitors can witness the careful attention to detail and expert craftsmanship involved in the creation process and develop a greater appreciation for the value and quality embodied in each item. This level of transparency also serves to instill trust and confidence in the brand, demonstrating Atelier Madre's commitment to authenticity and excellence.
In addition to its brick-and-mortar showroom, Atelier Madre operates an e-commerce platform that extends their reach to a global audience. Committed to providing a seamless and efficient shopping experience, the brand offers worldwide shipping, ensuring that customers can receive their chosen products directly from the workbench, regardless of their location.
Avoiding waste and overproduction
Atelier Madre’s own concept is innovative as it clearly focuses on reducing its stock quantities, while avoiding wastage and inefficiency. In fact, it maintains no more than a single SKU in stock within its showroom at any given time. This strategy ensures that each time a product is sold, a new one is crafted on the spot to replenish the inventory.
Its streamlined approach not only helps to reduce waste and environmental impact, but also allows the brand to maintain a lean and efficient inventory system. Consequently, the team can better manage resources, minimize storage costs, and ensure that every product crafted is fresh and made to high standards.
Furthermore, this unique production model enables Atelier Madre to remain agile and responsive to fluctuations in market demand. By producing items on an as-needed basis, the brand can easily adapt to changing trends and customer preferences, ensuring that their product offering remains relevant and aligned with the desires of its clientele.
At Atelier Madre, the team is committed to utilizing the same high-quality materials as those employed by leading luxury brands. This includes full brass hardware, 24-karat gold plating, and full-grain vegetable-tanned leather sourced from local tanneries in Spain and Italy. By using these premium components, Atelier Madre ensures that each product reflects the craftsmanship and elegance typically associated with luxury goods.
However, by significantly reducing marketing expenditures, Atelier Madre is able to allocate more resources toward product development and quality control. This strategic decision allows Atelier Madre to offer exceptional products at more accessible price points, without compromising on quality or design. €320 for a bag, €130 for an envelope clutch and from €45 to €70 for a wallet.
Sustainable elegance
Atelier Madre's commitment to sustainability is woven into every aspect of their production process. By designing and crafting all products using the same leather, the brand effectively utilizes every single piece of the leather skin, eliminating waste generated from cutting.
Leftover materials from larger items, such as bags, are repurposed to create smaller products like wallets and earrings, further minimizing waste and promoting responsible resource management.
ADDRESS
Carrer del Rec 20
08003 Barcelona
Spain
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