Apropos The Concept Store has just opened its seventh door in Germany in Rottach-Egern, on the southern shore of Lake Tegern, one of the most important resort destinations of Germany.

For this new store, the second one opened in this location, the luxury store sign has developed a selection of exclusively crafted interior decor pieces to create a modern and cozy alpine shopping atmosphere, which does justice to the location and the region. Along with them, the use of high-quality materials offers a perfect appearance for top labels.
Apropos The Concept Store
Photo: Apropos The Concept Store
Apropos The Concept Store
The new store covering a total area of around 450 sq. meters was developed and realized by the renowned design studio Paradowski in cooperation with the architectural company Unzen. The historic post office building that hosts the new store was carefully renovated in-keeping with the Office for the Protection of Historical Monuments.
Apropos The Concept Store
Photo: Apropos The Concept Store
Apropos The Concept Store
The assortment reflects the Apropos curated mix of high-end fashion for men and women including Yves Saint Laurent, Balenciaga and Off-White, beauty products and home highlights.
Apropos The Concept Store, Rottach-Egern
Photo: Apropos The Concept Store
Apropos The Concept Store, Rottach-Egern
The Apropos The Concept Store has been operating since 1984 when its founders Klaus Ritzenhöfer and Daniel Riedo opened their luxury and lifestyle boutiques throughout Germany in Cologne (Mittelstr. 12), in a store which also include a Gucci boutique, Düsseldorf (Benrather Str. 15), Hamburg (Neuer Jungfernstieg 6 and 16), Munich (Promenadeplatz 12) and Gmund am Tegernsee (Münchner Str. 126).
Apropos The Concept Store
Photo: Apropos The Concept Store
Apropos The Concept Store
"A key part of the Apropos success formula is that we offer a cosmopolitan store experience at every location - with a luxuriously sophisticated fashion mix, harmonized with hand-picked design objects, accessories, shoes and beauty products. In this way, we create a world of experience for all the senses that customers want to dive into again and again, because they are surprised anew every time they visit. We are all about selling a good feeling,”  Klaus Ritzenhöfer commented.




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