A-Cold-Wall* and Tomorrow Ltd. have recently opened their first store in China, as part of a developing partnership with brand management group Power Rich. This new futuristic-meets-industrial design space aims to set the tone for the label’s presence in the region, with a dedicated brick and mortar site setting the go for its expansion into the Chinese retail landscape.

Located in the Taikoo Li Sanlitun shopping district in Beijing, the store will offer the brand's devotees an innovative space to access new product, exclusive launches and multisensory events, and meet new audiences in person as developed by the brand's founder and artist Samuel Ross. Designed in-house, the Beijing store is characterised by a saturated primary volt blue, a palette chosen specifically for the region. Utilised in multiple forms across the brand’s Chinese locations, this energising and optimistic custom shade will be applied to a variety of materials for the Beijing store. Cool white LED signage and large screens are paired with an edge-to-edge LED light box ceiling, multiple illumination sources defining the location’s ambience whilst creating a sense of depth. An angled entrance and slanted cutouts within the façade convey a distinct sense of intrigue, revealing and obscuring the store’s interior and enticing passers-by. Once inside, brushed X-frames, acting as signature elements, steel walls, concrete flooring, fabric covered bespoke seating and a soft display carpet introduce layers of tactility and contrast. The Beijing opening marks the start of a program of store launches and events specifically aimed at the local consumer within the wider global ACW* community.

 

 

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