Marni has just opened the doors of its new Milan flagship store at via Montenapoleone 26, at the very heart of Milan’s high-end shopping district, during Milan Design Week.
The boutique is designed in order to engage its visitors in a sensorial path that allows them to enjoy and discover a new alluring world.
Developed by creative director Francesco Risso together with the in-house architecture team at Marni, the boutique is conceived as a creative hub where fashion design, interior design and creativity converge.
The space welcomes visitors with all-over carpeted floors juxtaposed with reflective walls clad in beveled silver mirror ceramic tiles, creating a contrast between solidity and refraction, between the imposing presence of color and the immateriality of a mirror.
While the mirroring effect creates an engaging system of visual multiplications, the ultramarine blue color takes a new direction here, appearing as a sharp sign.
This Cartesian rigor of square angles and tile-coated surfaces expands onto the ceilings, punctuated with led-neon bars and silver spotlights, contrasts with the sinuosity of Marni’s signature hanging rails and the vintage black modular round seats placed around the store.
The modular layout presents, at its core, a fascinating and disruptive element: a stand-alone installation designed by The Wilson Brothers and Brinkworth in close dialogue with Francesco Risso, that appears from the outside like a mobile home and will periodically be offered to different talents as a creative studio.
Through the introduction of this new store concept, Marni highlights the will to redefine the idea of shopping experience, reaffirming the brand as a creative playground willing to hold a constant dialogue with art.