Dodo, the Italian jewel brand founded on mix & match, componibility, craftsmanship and sustainability, has just opened its new flagship store and a connected showroom in a central shopping street of Milan, in via Manzoni 26.
On the facade, in front of the windows of the first, second and third floors of the large building, LED wall project images that tell the world of Dodo.
To symbolically open the front door is, as per the brand's tradition, a brass handle in the shape of a nugget, one of the iconic collections of the brand.
The space is designed to accommodate guests, on soft velvet sugar paper sofas or at the bar corner.
From the central area of the store anyone can access with a staircase to the first floor that houses the new showroom: here soft cushions and a second bar counter, welcome guests in a lively and hospitable environment, where the rounded shapes invite visitors to interact naturally with each element.
As one of the first brands to use 100% responsible gold mining in all of their creations, Dodo has made sustainability one of their core values.
Coherent with its core values of sustainability, equality and inclusivity, Dodo has also created “Dodo Communities” as means to encourage self-expression and acceptance, representing equality, Black Lives Matter and eco-initiatives among others.
In this spirit of belonging, Dodo also offers products meant to represent and design for all people, believing that staying together, rather than separating, is the way forward.
Over the years, Dodo’s countless animal and nature-inspired jewels have evidenced its love for nature, each containing a key message such as the Waterdrop’s "Water is life" or the Leaf’s "I’ll protect you."
Dodo has also always been committed to protecting the environment by supporting the wildlife and biodiversity conservation initiatives of some of the world's most recognized environmental organizations.
With this in mind, it has recently renewed its historic collaboration with WWF and taking the protection of an endangered species, the hawks bill sea turtles in the Mediterranean, to heart.
WWF's rescue and first aid centers for sea turtles or those with whom it has an agreement are located in Policoro, Molfetta, Torre Guaceto, Capo Rizzuto and Rovigo.