Danish affordable luxury brand Ganni has opened its first flagship store in Germany, further highlighting the brand’s global expansion. Berlin, known for its diversity and welcoming vibe, has a beating cultural heart that makes it the perfect match for Ganni. The brand-new store has opened in one of the city’s most coveted retail areas in the city center on Rochstrasse and is set to open the first week of October.

I love Berlin, the city is so full of culture, art and incredible people. It’s so diverse, and you always feel so welcome, which is exactly how we want people to feel about Ganni. We have a super loyal community in Germany, and I’m so happy that we can share this with everyone," said Ditte Reffstrup, creative director, Ganni.





Aiming to partner with local talents, the Danish brand will launch a number of funky partnerships to coincide with the opening. Exclusively for the Berlin store, Ganni has commissioned local artist Isis-Maria Niedecken to create an artwork that will live permanently in the store. Local ceramicist Sisi Tonia has created a limited edition of espresso cup ceramics in partnership with the brand, which the first customers to spend over €300 will receive. In celebration of the store opening, 40 one-of-a-kind limited editions reworked Berlin Smiley t-shirts will be sold exclusively in the Berlin store.

Ganni store, Berlin
Photo: Ganni
Ganni store, Berlin
Designed to create a welcoming homely vibe, the store takes inspiration from the family home of Ganni founders, husband-and-wife duo Ditte and Nicolaj Reffstrup. Every piece is carefully considered, with an eclectic mix of retro vases, vintage furniture and a selection of art by all female talents. As with all Ganni stores, there is a large focus on responsibility. From the recycled plastic waste podiums and the interior trays made from pressed old fabrics to upcycled Artek stools made from repurposed Ganni fabrics, every effort has been made to create a beautiful and responsibly designed space.
Smiley t-shirt at Ganni store, Berlin
Photo: Ganni
Smiley t-shirt at Ganni store, Berlin
The new Ganni store team will also be offering both virtual and physical one-to-one complimentary personal shopping appointments, inviting customers to hang out and to get to know the team.




ADDRESS

Ganni Berlin
Rochstrasse 1
10178 Berlin
Germany




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