Issey Miyake has recently opened Issey Miyake Ginza/442, a new store in Tokyo's Ginza area near the brand's current store on Gasuto Dori Street.
The store, whose name is the same as its address, occupies four levels and is inspired by the sophistication and playfulness of the Ginza district. The display space is distinguished by its understated, minimalist design and some massive horizontal aluminum panels that punctuate the organization of the space.
Among the brands offered in the store there are Issey Miyake, Im Men, Pleats Please Issey Miyake, Homme Plissé Issey Miyake, A-Poc Able Issey Miyake, Bao Bao Issey Miyake, Good Goods Issey Miyake, as well as the fashion house's perfumes, watches, and eyewear.
"The clothes float in the air. A strip of aluminum wall pierces the space within which the clothes seem to float. The store is designed with elements made by molding sustainable and recycled aluminum using a special technique, which make this space minimalist yet formative and futuristic," explained Tokujin Yoshioka, the architect who designed the new store and an internationally known personality in the fields of design, architecture and contemporary art.
The architect has also won numerous international awards. His works include the Sakura Torch from the 2020 Tokyo Olympic Games and other works that are part of permanent collections of some of the world's most famous museums, including the Museum of Modern Art (MoMA) in NY and the Musée National d'Art Moderne in Paris.
In addition to showcasing the collections, just next door top the store at n. 445. there is also a new gallery called Cube, in which works of design, art, and craftsmanship will be displayed.
Issey Miyake Ginza/445 Cube
Cube is intended to be a space that shows and tells about the brand's theoretical and practical design and design processes in general, as well as a space where ideas can be exchanged.
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