Calvin Klein Jeans has recently inaugurated its new store in Milan, opened Via Dante, in the city's historic center.
Photo: Calvin Klein Jeans
Calvin Klein Jeans, Milan
The flagship represents the largest Calvin Klein Jeans store in Milan and features a new store concept.
Photo: Calvin Klein Jeans
Calvin Klein Jeans, Milan
Its store design revolves around a sculptural staircase that dominates the space and becomes a work of architecture. Inside there are red brick arches set against steel beams that present products in the setting of the historic building that is part of an extensive redevelopment project.
The Milan store displays the full range of collections, including men's and women's denim, underwear, footwear, accessories and swimwear. It currently houses the Spring Summer 2023 collection.
Photo: Calvin Klein Jeans
Calvin Klein Jeans, Milan
To amplify the store's opening in the city, Calvin Klein Jeans launched a contest that allowed the community to reinterpret the "Calvins or nothing" campaign tag line by scanning QR codes scattered around the city graffiti-style or visiting the dedicated webpage.
Photo: Calvin Klein Jeans
Calvin Klein Jeans, Milan
Once users submitted their personalized quote and photo, they were able to share their creation on their social channels.
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