Alsterhaus, one of the most important department stores in Germany from Hamburg, has just inaugurated the first Louis Vuitton temporarary store with a focus on menswear, after a series of previous collabrations with the French luxury brand.
The pop-up store is inspired by an oversized children's playground in bright colors and by key themes of the Louis Vuitton s/s 2023 Menswear Fashion Show.
Sweeping lines and references to childhood memories characterise this oversize playground in bright hues like yellow, green and red, hosting the brand’s latest Prêt-à-Porter Homme collection.
Already in the Paris Carré du Louvre, where the men's collection was presented for the first time, an oversized toy racetrack evoked childhood memories, while setting a link with the skater community of the 1990s, whose dress code inspired the fashion collection on offer inside it.
The central raketrack central element also characterizes the pop-up in Alsterhaus and, - combined with Louis Vuitton's savoir-faire - is also reflected in the collection.
Innovative and luxurious - the Alsterhaus in Hamburg is one of the most important department stores in Germany occupying a total area of over 20,000 square meters on six floors.