Alsterhaus, one of the most important department stores in Germany from Hamburg, has just inaugurated the first Louis Vuitton temporarary store with a focus on menswear, after a series of previous collabrations with the French luxury brand.





The pop-up store is inspired by an oversized children's playground in bright colors and by key themes of the Louis Vuitton s/s 2023 Menswear Fashion Show.




Sweeping lines and references to childhood memories characterise this oversize playground in bright hues like yellow, green and red, hosting the brand’s latest Prêt-à-Porter Homme collection.

Louis Vuitton at Alsterhaus, Hamburg
Photo: Stephane Muratet
Louis Vuitton at Alsterhaus, Hamburg
Imaginary toys integrated by the French maison in the pop-up strike the visitor and become a funky house for dreams and desires.




Already in the Paris Carré du Louvre, where the men's collection was presented for the first time, an oversized toy racetrack evoked childhood memories, while setting a link with the skater community of the 1990s, whose dress code inspired the fashion collection on offer inside it.

 




The central raketrack central element also characterizes the pop-up in Alsterhaus and, - combined with Louis Vuitton's savoir-faire - is also reflected in the collection.

Louis Vuitton at Alsterhaus, Hamburg
Photo: Stephane Muratet
Louis Vuitton at Alsterhaus, Hamburg
The space will remain open until March 11, 2023, after which it will host a second pop-up installation with a focus on the brand’s Women Nautical Collection on sale from March 24 to May 06, 2023 within the same shopping environment.

 



Innovative and luxurious - the Alsterhaus in Hamburg is one of the most important department stores in Germany occupying a total area of over 20,000 square meters on six floors.

Louis Vuitton at Alsterhaus, Hamburg
Photo: Stephane Muratet
Louis Vuitton at Alsterhaus, Hamburg
The department store hosts international luxury fashion, accessories, and beauty brands and combines tradition and modernity according to a pioneering spirit in shopping culture.

 



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