Neon lighting, harsh contrasts and leopard prints. This is the format in which contemporary label The Kooples is opening a new Paris flagship store on the Champs Elysées boulevard. The store aims to combine aesthetics with responsible design. The reinterpretation relies on a mix of fashion, art and pop culture.
he Paris store measures 300 sq. meters and combines visually striking surfaces such as stone and concrete with sleek steel and mirrors. It also features an event space, printed with a leopard motif, to showcase upcoming fashion themes from the brand.
The Kooples has been cultivating for long a connection among fashion, art and pop culture. Art, in particular, plays a major role in the new flagship store: for example, "The Kooples Art Prize for Contemporary Art," launched this year, supports emerging artists by publicizing works as acts of individuality in a "standardized society," according to the statement.
The two winners of the first edition, Gaby Sahhar and Kim Farkas, were selected by a jury of art professionals. The works, selected in collaboration with The Kooples, will be exhibited first in the store on the Champs Elysées and finally at the Musée d'Art Contemporain (MAC VAL) in the summer of 2023. For the opening of the first flagship store, The Kooples launches the exclusively designed T-shirt 93 Champs Elysées in a limited edition of 200 pieces.
Founded in 2008, The Kooples brand is focused on offering a wardrobe that can be worn by both sexes, and it invokes the triad of rock culture, tailoring and Parisian nights. Another part of the brand's DNA, it says, is "affordable luxury," which hardly existed when the label was founded. Like Lacoste, Gant and Aigle, The Kooples belongs to MF Brands.
This article was published by textilwirtschaft.de on 9 November 2022
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