The activewear label has moved into a former branch of its parent company. The approximately 370 sq. meter space will now showcase for the first time the entire range of the brand, which was founded in 2005 and offers activewear, lifestyle, maternity, nightwear, bras, large sizes, men's and toddler leggings.
The brand, which is produced according to environmentally friendly criteria as it is manufactured in LA, decored by using waterless printing techniques and produced by saving water and energy, has opened a few days few its first store in Santa Monica, while another location is expected to open later this year.
In addition to leggings, dresses, jumpsuits, bras, nightwear for women also tank tops, T-shirts, sweatpants, shorts and sweaters for men are available for purchase. Products such as bags, leg wear and bottles from regional manufacturers like Sticky Be Socks, Dagne Dover, BKR and Sundays round out Beyond Yoga's selection. Additionally, there are partnerships with a local coffee roaster and a florist.
The store is decorated in neutral colors, allowing the label's collections to take center stage. In addition to the products, there are areas to rest and re-energize, these are furnished with chairs and sofas covered in the signature Spacedye fabric. Curved walls, arches and furniture give the space a softness that alludes to the materials used by the label. Highlights include fabric panels, some of which adorn ceilings and walls and are meant to provide even more softness.
"Expanding into retail is an exciting moment for the brand, and we can't wait to meet more of our customers in person," said Michelle Wahler, co-founder and CEO, Beyond Yoga. "Santa Monica is an ideal location for us. Not only is it an iconic area of Los Angeles, but it's also a mix of locals and tourists and home to many of our most loyal customers," the manager added.
Third Street Promenade
This article was published by textilwirtschaft.de on Thursday, September 29, 2022