In occasion of Kuboraum's 10th anniversary, the German eyewear brand made its debut in Italy by opening its first flagship store in Milan, following its first and historical one in Berlin.

In Milan’s city center, near the Milanese golden triangle of shopping, visitors are immersed into a disquieting blue ocean Odyssey of antiqued mirrors made in collaboration with the artist Emiliano Maggi. His glazed ceramic hybrids float and sink into the foreground of a patchwork wall of plaster, which was realized as a tribute to the Canova in occasion of the Italian sculptor's 200th anniversary after his death. Emiliano Maggi’s alienating ceramic figures specifically produced for Kuboraum’s Milan space manage to combine psychedelic scenarios with mythological symbolism, rituals and rural iconography made of fairy tales and dreams with hypnotic settings from a '1970s inspired horror movie. While entering the store the eye moves through the surface and the space and lead visitors to the second room that houses Innerraum. A sci-fi style light box hosting an entirely glass made shelf structure produced by Glass Italia and designed in collaboration with the architect Andrea Eusebi. Given the strong display soul, the space offers a unique experience beyond the concept of retail. Playing and bridging narratives between eyewear, art and music, Kuboraum also unveiled an installation-window in collaboration with the artist Agnes Questionmark (Agnes?) during the 60th Salone del Mobile that took place in June 2022.





Kuboraum Flagship Store Milan
Via Bigli 24
20121 Milano
Italy

 

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